Thor MX Debuts Two New Television Commercials

EL CAJON, CA (January 4, 2008) – 
 THOR MX is excited to present two all-new commercials for the 2008 Supercross season. “Keepin’ it Real with Chad” and “Keepin’ it Real with Ryan,” starring Supercross Champion Chad Reed and 2-time SX Lites Champion Ryan Villopoto, will debut during the live telecast of Anaheim 1 SX on SPEED this Saturday night. For all you die-hard supercross fans that will be in attendance at A1 and all SX races, be sure to catch both commercials on the jumbotron.

This year Thor’s design team worked with Modern Industry Pictures and Director Jeff Apps in Los Angeles to produce a commercial that is light-hearted and fun. The two 30-second spots use cutting-edge photography and lighting to showcase Thor’s 2008 Core performance racewear.

This year marks Thor’s eleventh consecutive year of producing industry-leading commercials to showcase their athletes and gear. “Keepin’ it Real” will run during televised races throughout the ‘08 Supercross season on SPEED, with additional airings during televised MX and FMX events.

Be sure to check out www.thormx.com for the new 2008 commercials.