Thor Announces Arrival of 2011 Limited Edition Gear

With the 2011 season just underway,
Thor is proud to announce the arrival of two limited edition releases
to begin the year.  Monster Energy Kawasaki riders Ryan Villopoto and
Jake Weimer unveiled both sets of gear last weekend in Anaheim during
the opening round of the 2011 Monster Energy AMA Supercross season.

The first release was produced in collaboration with premier modern lifestyle brand, Volcom. 
Built as a brand dedicated to connecting to its core consumers, the
partnership between Thor and Volcom was a natural fit.  The end result
of that partnership was revealed Saturday night in Anaheim when Ryan
Villopoto formally introduced the Thor & Volcom – Flux gear to a
sold out Anaheim stadium during the Supercross season opener.  Not only
did Villopoto debut one of the latest releases, he also captured the
win in very convincing fashion. 

Courtesy of Frank Hoppen

Now Thor, Volcom, and Ryan Villopoto
fans can now purchase the same one of a kind gear by visiting their
local Parts Unlimited dealership.

A second release on display
from the pit area in Anaheim was the all-new Transmit gear.  Despite
being sidelined with a broken arm, Jake Weimer was up to the task when
asked to showcase the second limited edition release of the weekend. 

The Transmit gear is the latest
addition to the Core lineup, and just like the Volcom gear is available
today at your local Parts Unlimited dealership.

To see the gear online or find your local Parts Unlimited dealership, log on to thormx.com.

About Parts Unlimited
Parts Unlimited is the world's
largest distributor of aftermarket accessories in the powersports
industry and is owned by LeMans Corporation headquartered in
Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships
world wide and continues to expand its market penetration with its
sister companies, Parts Canada, Parts Europe and Drag Specialties.

Parts Unlimited continues to promote racing through its campaign WE
SUPPORT THE SPORT®, helping to drive consumers to dealerships, while
entertaining its dealers through hospitalities at the events it
sponsors.

About Thor Motocross
Thor is one of the originators of
motocross apparel. When Torsten Hallman made his first U.S trip to race
and promote motocross in 1966, he inadvertently started to develop Thor
riding gear. Thor is a hardcore, grass roots company that understands
what it takes to reach the top and more importantly, how to stay there.
It is one of a few companies with over 40 years experience in the
motocross marketplace.

Thor, a house brand company for Parts Unlimited, combines design and
marketing with superior distribution to reach it's thousands of dealers
and consumers priding ourselves on key selling features like quality,
strength and performance. Thor is more than a brand. It is a lifestyle.