Team Fiber Wise Pasta/ Sano Systems PPG/ Motion CycleSports/ XO Energy Drink Ready To Go

New Name, New Sponsors, Team Expands


Fort Worth, TX (October 25, 2006) – Mike Kidd Entertainment Group (MKEG) – one of the country’s leading motorcycle race producers, is proud to announce the addition of the Team Fiber Wise Pasta/ Sano Systems PPG/ Motion CycleSports/ XO Energy Drink Ready to it’s strong line-up race teams competing in the BooKoo Arenacross Championship Series.

After a successful 2006 season, Team Sano/PPG is expanding. The team has added a new title sponsor and has also added a third rider. The new name, Team Fiber Wise Pasta/ Sano Systems/ PPG is set to contest the entire BooKoo Arenacross Series with team riders Tommy Hofmaster, Colt Humphrey and newcomer Ryan Beat.


Fiber Wise, a product of Foulds, Inc., a 100 year-old pasta company from Libertyville, Illinois, will now be the teams new title sponsor and will be handing out samples of pasta at each round of the series. This is a huge step for both the sport of motocross and for Fiber Wise as they have been slightly involved in the amateur motocross scene for a little over a year. This also marks one of the first food manufacturers to ever be involved in the Professional side of our sport.


“We are very excited to be involved on the professional level of motocross,” said Fiber Wise spokesman Jason Buchino. “This is a big step for our company for brand awareness. We saw what these guys did in 2006 and believe in the team that we have chosen to partner with. We are also thrilled to be showcasing our “Fuel for the Human Machine” and teaching people about the importance of nutrition and fiber. We believe exposure in endurance sports will help highlight the importance of diet to athletes, as well as to kids in risk groups for obesity and diabetes. Besides being incredible athletes and competitors Tommy, Colt and Ryan realize the growing concern for proper nutrition in America today. This is a great match for both of us.”


“I am honored to have struck this deal with Fiber Wise this year,” Hofmaster said of the new sponsorship. “They are helping our team advance to the next level and we plan on giving them some incredible exposure and attention throughout the year. We will also be using Fiber Wise as a critical part of our training regimen.”


Returning team riders Hofmaster and Humphrey will have a new teammate in that of California’s Ryan Beat. The 20 year-old from El Cajon, California, will be racing Arenacross for the first time and he is coming off of some solid finishes nationally in the “A” class. He will surely be one to watch this year.

“Tommy has always impressed me with his racing skills, now he has gone out and brought a non-endemic sponsor to arenacross,” said Mike Kidd, president of MKEG. “We will work close with Tommy to insure we help maximize exposure for his team and new sponsors.”

The K&N presents BooKoo Arenacross Championships brought to you by Honda opens next weekend November 3-5 at the Selland Arena in Fresno.


The team is proudly sponsored by the following fine companies: Fiber Wise Pasta, Sano Systems, PPG Automotive Finishes, Motion CycleSports, XO Energy Drink, AXO, Pro Circuit, Girlyz, TKR Enterprises, Utopia, Wiseco, VisionMotocross.com, EVS Sports, K&N Filters, ASV, MCMotopark.com, Dunlop, Renthal, Pro Wheel, Hinson, Braking USA, Silkolene, Regina, UFO, Shoei, Tamer, Ogio, Kicker, American Racing Wheels-ATX Series, VP Racing Fuels, MX Culture, Buttpatches.com, MXWEBSITES.com, Shogun Motorsports, LCQ Consulting, Steve Aldaco Management and Schaefer Tracks. For sponsorship information, contact Steve Aldaco at aldacos1@netzero.com or 951-205-3348. For team or press information, contact dave@sanomx.com or 262-325-7800. For more information on Fiber Wise Pasta, log on to www.FiberWise.com

About Mike Kidd Entertainment Group:
Mike Kidd Entertainment Group (MKEG) is a leader in the motorcycle industry producing high quality and successful motorcycle events throughout the U.S. with more than 22 years experience. MKEG has promotional experience in Supercross, Arenacross, Motocross, Road Race, Supermoto, Flat Track, along with Trade & Consumer Shows. www.racearenacross.com