Band Members to Compete Against Consumers in Latest Addition to Multimillion Unit-Selling Franchise via the Xbox LIVE® Online Entertainment Network
AGOURA HILLS, Calif. - February 1, 2010 - THQ Inc. today announced it will partner with Metal
Blade Records recording artist As I Lay Dying to offer consumers an exclusive opportunity to connect with the band using MX vs. ATV™ Reflex™, the latest addition to the popular off-road racing franchise. On Thursday, February 4 at 8:00 p.m. ET/5:00
p.m.
PT, As I Lay Dying band members will log in to the Xbox LIVE® online
entertainment network for the Xbox 360® video game and entertainment
system from Microsoft to compete against fans using the Gamertag
“AILDband.” The consumer gameplay challenge is expected
to last for approximately two hours.
Blade Records recording artist As I Lay Dying to offer consumers an exclusive opportunity to connect with the band using MX vs. ATV™ Reflex™, the latest addition to the popular off-road racing franchise. On Thursday, February 4 at 8:00 p.m. ET/5:00
p.m.
PT, As I Lay Dying band members will log in to the Xbox LIVE® online
entertainment network for the Xbox 360® video game and entertainment
system from Microsoft to compete against fans using the Gamertag
“AILDband.” The consumer gameplay challenge is expected
to last for approximately two hours.
“MX vs. ATV Reflex offers
players a high energy, explosive gameplay experience that lends itself
well to the inclusion of heavier music,” said Victor Rodriguez, Music
Director,
THQ. “The music quality and prominence of As I Lay Dying in this genre
made the band a great match for the game.”
players a high energy, explosive gameplay experience that lends itself
well to the inclusion of heavier music,” said Victor Rodriguez, Music
Director,
THQ. “The music quality and prominence of As I Lay Dying in this genre
made the band a great match for the game.”
“If any gamers out there are looking to get their butts kicked in MX vs. ATV Reflex, we’ll be ready and waiting for you on February 4,” said As I Lay Dying guitarist Phil Sgrosso.
“We shall conquer all those who challenge us, so prepare to meet your doom!”
“We shall conquer all those who challenge us, so prepare to meet your doom!”
“The Sound of Truth,” featured on As I Lay Dying’s critically and commercially acclaimed release, An Ocean Between Us, appears on the in-game soundtrack to MX vs. ATV Reflex
and is featured in the game’s promotional TV campaign. The band’s new album, The Powerless Rise,
is currently being recorded in San Diego, Calif. with producer Adam D.
(Killswitch Engage) and is scheduled for release in Spring 2010. Plans
for a headline
tour are also slated for Spring 2010.
and is featured in the game’s promotional TV campaign. The band’s new album, The Powerless Rise,
is currently being recorded in San Diego, Calif. with producer Adam D.
(Killswitch Engage) and is scheduled for release in Spring 2010. Plans
for a headline
tour are also slated for Spring 2010.
About MX vs. ATV Reflex
MX vs. ATV Reflex marks the highly anticipated return of the MX vs. ATV
franchise and features the all-new Rhythm Racing® 2.0 physics engine,
Rider Reflex control system
and real-time terrain deformation. The Rider Reflex control system
separates machine steering from body positioning, allowing the
independently controlled rider to shift his weight, perform
death-defying stunts and avoid potentially devastating wrecks. MX
vs. ATV Reflex’s unprecedented
terrain deformation system ensures no two tracks are ever the same,
allowing players to carve lines and deep ruts that have a real-time
impact on gameplay and remain persistent through the full length of
each race. Developed
by THQ’s award-winning Rainbow Studios, MX vs. ATV Reflex is
now available at retail outlets worldwide for the Xbox 360® video game
and entertainment system from Microsoft, PlayStation®3 computer
entertainment system, PSP® (PlayStation®Portable) system
and Nintendo DS™.
franchise and features the all-new Rhythm Racing® 2.0 physics engine,
Rider Reflex control system
and real-time terrain deformation. The Rider Reflex control system
separates machine steering from body positioning, allowing the
independently controlled rider to shift his weight, perform
death-defying stunts and avoid potentially devastating wrecks. MX
vs. ATV Reflex’s unprecedented
terrain deformation system ensures no two tracks are ever the same,
allowing players to carve lines and deep ruts that have a real-time
impact on gameplay and remain persistent through the full length of
each race. Developed
by THQ’s award-winning Rainbow Studios, MX vs. ATV Reflex is
now available at retail outlets worldwide for the Xbox 360® video game
and entertainment system from Microsoft, PlayStation®3 computer
entertainment system, PSP® (PlayStation®Portable) system
and Nintendo DS™.
More information about MX vs. ATV Reflex can be found at www.mxvsatv.com.
About As I Lay Dying
The members of San Diego, Calif.’s metal act As I Lay Dying are the kind of musicians who
refuse to be measured solely by their most recent accomplishments. As I Lay Dying are not afraid to push the limits of their sound and always keep things moving. Their music grabs
listeners by the throat and doesn’t let go. Building upon the foundation that As I Lay Dying has laid over the past several years, growing
from a small San Diego outfit slowly and deliberately into a priority national act, the band has become Metal Blade Records’ biggest seller with an extremely devoted following. As I Lay
Dying has the goods to take it all the way and stake their claim as the metal band “you need to know about” in 2010 and beyond.
refuse to be measured solely by their most recent accomplishments. As I Lay Dying are not afraid to push the limits of their sound and always keep things moving. Their music grabs
listeners by the throat and doesn’t let go. Building upon the foundation that As I Lay Dying has laid over the past several years, growing
from a small San Diego outfit slowly and deliberately into a priority national act, the band has become Metal Blade Records’ biggest seller with an extremely devoted following. As I Lay
Dying has the goods to take it all the way and stake their claim as the metal band “you need to know about” in 2010 and beyond.
The band’s last release, An Ocean Between Us, landed the #8 position on the Billboard Top 200 charts its first week out, making it the highest rock
debut on the chart that week. An Ocean Between Us stayed in the Top 40 Charts its second week out in the United States and Canada, charting at #39 in both countries. The
band’s first-ever DVD, This is Who We Are, entered the Billboard Top Music Videos Chart at the #2 position
in the US and the #3 position
in Canada. The DVD is also certified platinum in the United States and
Canada by the Recording Industry Association of America (RIAA). In
addition, 2008 saw As I Lay Dying earn a Grammy® nomination
for Best Metal Performance for the single “Nothing Left.”
debut on the chart that week. An Ocean Between Us stayed in the Top 40 Charts its second week out in the United States and Canada, charting at #39 in both countries. The
band’s first-ever DVD, This is Who We Are, entered the Billboard Top Music Videos Chart at the #2 position
in the US and the #3 position
in Canada. The DVD is also certified platinum in the United States and
Canada by the Recording Industry Association of America (RIAA). In
addition, 2008 saw As I Lay Dying earn a Grammy® nomination
for Best Metal Performance for the single “Nothing Left.”
As I Lay Dying have appeared on
many significant hard music festivals around the globe, including
Sounds of the Underground (headliner), Taste of Chaos, Ozzfest, Wacken,
Cornerstone, Bamboozle, the New England Metal & Hardcore Festival
and Sonshine. The band has also completed multiple headlining runs in the United States
and Europe, along with dates in Australia, Japan and Indonesia.
many significant hard music festivals around the globe, including
Sounds of the Underground (headliner), Taste of Chaos, Ozzfest, Wacken,
Cornerstone, Bamboozle, the New England Metal & Hardcore Festival
and Sonshine. The band has also completed multiple headlining runs in the United States
and Europe, along with dates in Australia, Japan and Indonesia.
More information about As I Lay Dying can be found at the following locations: www.asilaydyingband.com,
www.myspace.com/asilaydying and www.twitter.com/ASILAYDYINGBAND.
www.myspace.com/asilaydying and www.twitter.com/ASILAYDYINGBAND.
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