Press Release

"THE MOTO SHOW" PREMIERE IS OFF THE GROUND AND GAINING MOMENTUM.


TMS debut episode launches on YouTube and is gaining traction around the world.


Monster Energy Graves Yamaha's Josh Hayes (center)
appeared on the premiere episode of The Moto Show with Jim Holley
(right), and flanked by his TMS co-hosts Laurette Nicoll.

August 15, 2011 - Fullerton, CA - After
the inaugural shoot on Wednesday night in a packed studio of guests,
cast members, sponsors and crew, "The Moto Show with Jim Holley" went
into it's "hyper" post-production phase to get the show uploaded to
YouTube for the weekend. While there were a few technical (and creative)
delays, the show was live by around 12:00pm PST on Saturday, August 13
and the positive reviews began streaming in.

"Jim, Paul,
Laurette, the guests and our entire crew did a fantastic job getting
this new project off the ground," said Todd Huffman, series creator and
Executive Producer at Pipeline Digital Media. "The end results seem to
show it based on responses from viewers. We all learned a lot and it
will only get better."

Based on initial PR, and the flurry of
industry buzz on Facebook and enthusiast forums, views of TMS began
generating Saturday afternoon on YouTube. By Sunday evening, viewership
had crossed the pond to Europe, and also spread to Australia, Brazil and
South Africa. In only its first weekend, views are rapidly approaching
3000, which is encouraging considering the word will only continue to
spread over the next few weeks. 

The
first episode is 36 minutes long and included four sponsored breaks
that featured commercials from JT Racing, Matrix Concepts, Husqvarna
Motorcycles, Butler Maps and Cycle News. Because there is no prescribed
timeslot to fill (i.e., 30-minutes, 60-minutes, etc.) as needed by
typical broadcast and cable networks, TMS producers have some
flexibility in what their running time will be.

"For lots of
reasons, we don't want the show to run too long but it's great to not
have to cut off a guest or edit down too much to fit a specific
run-time," said Todd Huffman. "The content is key to this show and we
don't want to stifle it." 

This
week's guests include Monster Energy Pro Circuit and America's newest
Motocross of Nations Team Member, Blake Baggett, KTM's 7X ISDE Top
American Kurt Caselli and 2011 X-Games Gold Medalist Nate Adams plus
others to be announced.

The first episode can be viewed at: HERE



Jim and Husqvarna president Kris Odwarka talk about the TXC310

A view behind the curtain

"The Moto Show with Jim Holley" team, Laurette, Jim and Paul.



About "The Moto Show with Jim Holley"
TMS
is a new concept of entertainment for motorcycle and motorcycle racing
enthusiasts around the world. In a world of podcasts, webcasts, blogs
and vids, it is the first weekly, talk/discussion "TV show" to be aired
exclusively on YouTube so viewers around the globe can watch the same
time as those in the United States. Produced by the creators of "The
Motocross Files" and "Epic Ride" (Pipeline Digital Media), TMS will
cover ALL disciplines of motorcycle racing. Motocross/Supercross, Road
Racing, Flat Track, FMX, Off-Road, Endurance, Hill-Climbing, Trials and
more will all be featured at various times.

The
show is hosted by former Supercrosss World Champion and factory Yamaha
rider Jim Holley, as well as Cycle News Editor, Paul Carruthers and
Nitro Circus' Laurette Nicoll.

Show links will be available at www.TheMotoShow.com and Facebook.

Advertisers for the first shows include Husqvarna Motorcycles, JT Racing, Matrix Concepts and Butler Maps.

In-kind supporters for the show include: Pacific Panel Products, Shop.Retro.net,
Matrix Concepts, Motion Pro Tools, Champion Built, Autographed
Collectables, Vintage Iron, Early Years of Motocross Museum, Associated
Electronics, Stages Theatre - Fullerton, and Resource Marketing.

For advertising and sponsorship information please call Mark Thome at (714) 343-8799 or email at mark@pdmtv.com.


About Pipeline Digital Media (PDM)
PDM
is a full-service high-definition, broadcast TV/video and commercial
production company that has produced series and specials for CBS, SPEED,
Versus, Fuel, Fox Sports Net, Outdoor Life Network and ESPN. In 2010
and 2011, PDM has produced the specials for CBS Sports: Four Legends and
Legends of Supercross - The Races. They also have produced the highly
acclaimed series for SPEED on the history of motocross, The Motocross
Files as well as the motorcycle adventure reality series Epic Ride.


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