Press Release

Smith Optics x Hart & Huntington

Two Innovators Collaborate on Signature Goggle


Ketchum, ID (April 28, 2009) – Smith Optics and Hart & Huntington are pleased to announce a collaboration
which will bring Smith’s industry defining goggle technology to H&H’s unique sense of tattoo-driven style. This
coming weekend at the Las Vegas Supercross, fans and industry alike will be given a sneak peak at this special
edition project, introducing Hart & Huntington Motogoggles by Smith Optics.


“Hart and Huntington is very excited to be collaborating
with Smith Optics. Smith is such a solid
name in motocross, snow, and lifestyle, that we
knew it was going to be a perfect match. All of our
Supercross riders love the product and are looking
forward to wearing the new Hart and Huntington
goggle at the Vegas Supercross!” said Carey Hart,
owner of Hart & Huntington Tattoo Company.


Using Smith’s new Fuel v2 goggle as the canvas,
Hart & Huntington are dropping the art, taking
tattoo needle to eyewear, the result of which is
a product that takes goggle aesthetics to a new
level. You can catch a preview of this fall release
this weekend in Las Vegas at Carter Motorsports
on Friday May 1, in the Hart & Huntington pits on
Saturday May 2, and at the entrance to Carey Hart’s new nightclub, Wasted Space, inside the Hard Rock Hotel
and Casino all weekend long.


“Collaborating with Hart and Huntington is an exciting and refreshing project and having them come to us as
the leaders in goggle technology, performance, and quality is an honor and speaks volumes to what we have
built here at Smith Optics. The graphic treatments they have created are going to blow people away,” said
Smith’s Motorsports General Manager, Mark Phares.

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