SPY Optic Web site re-launch‏

WHO:             SPY

WHAT:            SPYoptic.com Re-Launch

WHEN:            Right Now! (November 29, 2011)

WHERE:           On the Information Superhighway

WHY:               Read on…

A new digital era at SPY commences today with the re-launch of SPYoptic.com,
a state-of-the-art site that tells our story, our way, through our
athletes, products, friends, interests and exploits. This fresh cyber
face of the brand speaks loudly and proudly about all the radness you've
been hearing, seeing and feeling out of SPY this year. From the beaches
and mountains to the tracks and lakes and now onto the Web, SPY is on
the scene, spreading its message of fast fun and functional facewear.

“The new SPYoptic.com
better engages and edifies our enthusiastic loyalists with inspired new
creative, story-telling and product,” says Mark Marovich, SPY Web
manager. “At the same time, we’re providing a venue as comfortable as an
overstuffed couch for new friends, drawn from the four corners of the
action sports, motorsports and multisport universes to our promise of
good times and good people.”

Supercharged by the efforts of SPY’s
new ecommerce partner, Onestop Internet, the site offers a major
upgrade to the shopping experience among all the diversions and delights
now packed into it. Smart design and usability have been restructured
and enhanced, providing a level of performance that the makers of Viagra
would envy. Special features include 360-degree product images on SPY
athletes—including John John Florence, Alana Blanchard, Torrey Meister,
Eero Niemela, Jeremy McGrath and more—along with action-packed videos,
product knowledge clips, a product recommendation engine and reviews.

"We
are really proud of what we’ve been able to do with SPY," said John
Tomich, CEO of Onestop Internet. "Our companies share a common goal of
building an incredible, efficient Web channel, while delivering an
unmatched online environment. With SPY’s creative contributions, talent
roster and product offerings, and our approach to ensuring great visitor
experiences, it’s fair to say SPYoptic.com sets a new standard in online branding, communication and commerce.”