Ricky Carmichael Hard Charger Award Returns to the 2011 Lucas Oil AMA Pro Motocross Championship

MORGANTOWN, W.Va.
(May 11, 2011) - MX Sports Pro Racing and Alli, the Alliance of Action
Sports, is proud to announce the return of the Ricky Carmichael Hard
Charger Award for the 2011 season. Named for the single-most successful
athlete in American Motocross history, the RC Hard Charger Award
recognizes the one competitor at each of the 12 rounds of the
championship tour who overtakes the highest number of his fellow racers
in one of the four championship motos between the 250 and 450 Classes.

The
award is a testament to the sport's greatest champion of all time; a
reminder of Carmichael's never-give-up attitude during a career that
included 10 consecutive AMA Motocross titles and an astonishing 102
race wins-each records that will likely never be broken. The Florida
native's exceptional on-track success and reign of dominance during his
illustrious career led to the moniker "The Greatest of All Time" and he
is now affectionately known today simply as "The GOAT."

Carmichael,
who also won five AMA Supercross Championships and 48 main events in
that discipline, went out a winner in 2007, winning every outdoor race
he entered in an abbreviated motocross schedule. This farewell tour
allowed him to transition into his new career in auto racing, while
keeping one boot firmly in his beloved sport of motocross.

Since
2008, Carmichael's legacy has continued to be enshrined in motocross
history by giving this coveted award to the athlete who shows the most
heart, speed and endurance at any given round of the Lucas Oil AMA Pro
Motocross Championship.

Somewhat
ironically, if there is a single race in his victory-packed career that
best exemplifies this award, it was the Washougal 125cc National, held
on August 1, 1999. It was at that race in which Carmichael, then riding
for the Splitfire/Pro Circuit Kawasaki team, crashed on the start of
both motos in the first turn. He got up last, and then proceeded to
pass a total of 76 riders - an unofficial record for a single race in
the 40-year history of the series - over the course of both motos. The
irony is that he while he made it all the way up to second in each
moto, he failed to secure the overall win.

"All
the races I won and that's the one you guys have to bring up!" laughed
Carmichael, at the reminder of that frantic afternoon from a dozen
years ago. "I guess that it was a pretty good day for me, given the way
it started, and I am probably as proud of the effort that I put in
there as I am of any of my races. If any of the riders in this summer's
series can grow inspiration from that, I would feel honored."

"The
Ricky Carmichael Hard Charger Award has become something our athletes
and fans really appreciate," said MX Sports Vice President Davey
Coombs. "Ricky was tough to beat on any track on the tour, no matter
what the conditions or whom he lined up against. To be as successful as
he was - as often as he was - is to have the heart and work ethic of a
true hero, and no one had more heart or worked harder than Ricky
Carmichael."

The Rockstar Energy Hangtown National on May 21 from Rancho Cordova, Calif., marks the beginning of the 40^th
season of the most prestigious series on the planet. It's where
American Motocross starts, and it is where the world's best riders will
be in less than two weeks.

Tickets for the 2011 Lucas Oil AMA Pro Motocross Championship are on sale now at www.allisports.com. Special discounts and incentives are available for advance ticket purchasers.

For more information on the 2011 tour, please log on to www.allisports.com/motocross.

For
media information about the Lucas Oil AMA Pro Motocross Championship,
please contact Media Manager Brandon Short via email at media@mxsportsproracing.com or by phone at 949-365-5750.

MX Sports Pro Racing
MX
Sports Pro Racing manages and produces the world's most prestigious
motocross series - the Lucas Oil AMA Pro Motocross Championship. The
industry leader in off road powersport event production and management,
its mission is to showcase the sport of professional motocross
competition at events throughout the United States. Through its various
racing properties, partnerships and affiliates, MX Sports Pro Racing
organizes events for thousands of action sports athletes each year and
attracts millions of motorsports spectators. Visit www.mxsportsproracing.com.

Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that
encompasses national and international action sports tours and events,
multimedia production, and a consumer facing lifestyle brand. The
Alliance includes: the Lucas Oil AMA Pro Motocross Championship, the
Dew Tour, Winter Dew Tour, China Invitational, King of Wake series, and
the Gatorade Free Flow Tour. Alli TV Productions creates original
content, produces and presents content with partners, and distributes
Alli content through a variety of channels. Alli is owned by NBC Sports
and MTV Networks and represents a network of athletes, fans, brands and
properties. Its mission is to facilitate the momentous growth of action
sports, through competition and lifestyle, for a new generation of fans
and athletes. The Alli properties are home to more than 550,000
spectators each year and broadcasts more than 150 hours of original
content in 100 countries and 280 million homes worldwide. Visit www.allisports.com.

Lucas Oil Products

Lucas Oil is a worldwide leader in the production of oils, lubricants
and additives. Based in Corona, Calif., Lucas Oil Products is one of
the fastest-growing additive lines in the consumer automotive industry,
featuring a premium line of oils, lubricants and problem-solving
performance additives. Through innovative product research and
development, along with aggressive marketing programs, Lucas Oil
Products has established itself as the top-selling additive line in the
American truck-stop industry. Lucas Oil is involved in an array of
motorsports sponsorships, including the "Official Motor Oil of the AMA
Pro Motocross Championship." Visit www.LucasOil.com.

AMA Pro Racing

AMA Pro Racing is the premier professional motorcycle racing
sanctioning body in the United States, operating a full schedule of
events and championships for a variety of motorcycle disciplines. From
its Daytona Beach headquarters, the organization sanctions professional
motorcycle racing competition, which includes, AMA Pro Motocross, AMA
Pro Road Racing, and AMA Pro Flat Track. Visit www.amaproracing.com.