Red Bull Signature Series Partners With Casio G'zone For 2012 Season‏

Casio
G’zOne to Present Five Red Bull Signature Series Broadcasts;’ G’zOne
Commando, A Verizon Wireless Exclusive, Will Be Official
Handset of the Red Bull Signature Series

Burr Ridge, Ill. – May 9, 2012 –
Alli
Sports, a division of the NBC Sports Group, and Red Bull Media House
announce today their partnership with Casio G’zOne, an inaugural sponsor
of the Red Bull Signature Series. 
Casio G’zOne continues to grow in the action sports market with the
debut of their G’zOne Commando, a mobile device that can withstand the
conditions of the active, outdoor lifestyle epitomized in the
progressive sports events of the Red Bull Signature Series. 
As the official handset of the Signature Series, Casio G’zOne will also
serve as the presenting sponsor for five Red Bull Signature Series
broadcasts.

”We’re
thrilled to have Casio G’zOne on-board as a founding partner of the Red
Bull Signature Series,” said BJ Carretta, VP Marketing &
Communications, Alli Sports.  “A leader
in design and durability, Casio G’zOne embodies the characteristics of
the Signature Series, aligning with our vision for this inaugural season
with the opportunity for further integration in the future.” 

“The
relevance of the Red Bull Signature Series is a perfect fit for the
Casio G’zOne brand,” said Sean Eggert, Director of Event Marketing, Red
Bull North America. “Our goal
is to integrate like-minded brands into the series and connect them to a
coveted audience.”

As
part of the fully integrated package, Casio G’zOne will receive
commercial units, in show branding within all 35 hours of programming,
activation opportunities at multiple
events, marketing and digital benefits and exclusive content features
in all shows.  The exclusive content produced for broadcast will be
featured through their G’zOne ‘Stomped Moment of the Day,’ awarded to an
athlete that solidly lands a seemingly impossible
trick.  Recent ‘Stomped’ recipients include Gigi Ruf at Supernatural
and Sean Pettit at Cold Rush. 

The
G’zOne Commando can be immersed in water at the depth of 1 meter for up
to 30 minutes, absorb the shock of a 1.5 meter drop and withstand the
elements, from rain and dust
to salt fog, humidity and solar radiation.  Along with physical
security, the G’zOne Commando also keeps any stored information fully
protected.  Exchange Active Sync allows users to set up SSL data
encryption, password protection, remote wipe options and
more.  In addition, the Android
Operating System makes the phone fully customizable.  The device
includes G’zGEAR applications designed to help users embrace an outdoor
lifestyle,
such as the Earth Compass, Walking Counter, Adventure Training,
thermometer and ocean tide tracker. 

The
G’zOne Commando is available exclusively at Verizon Wireless, allowing
for the opportunity to promote Verizon-sponsored athletes throughout the
Series.  The
upcoming Red Bull X-Fighters series will feature Verizon athlete
Todd Potter.   X-Fighters will air on NBC Sports Network on
Saturday, May 12 at 9 pm PT and re-aired on Saturday, May 26 on NBC at
11 am PT.  The G’zOne Commando is available exclusively on Verizon
Wireless, allowing for the opportunity to promote Verizon-sponsored
athletes throughout the Series.  The upcoming Red Bull X-Fighters
Series will feature Verizon athletes Todd Potter and Kyle Loza.  
X-Fighters will air on NBC Sports Network on Saturday, May 12 at 9 pm PT
and re-aired on Saturday, May 26 on NBC at 11 am PT. 
Also participating in the Signature Series are Verizon athletes
Courtney Conlogue at the US Open of Surfing, Adam CIanciarulo at Loretta
Lynn’s, and Phil Soven at the Red Bull Wake Open.

The
Red Bull Signature Series is made up of 35 hours of one-of-a-kind
programming on NBC and NBC Sports all year long.  Red Bull Media House
and Alli Sports, a division of
the NBC Sports Group, are building the most progressive and innovative
snowboarding, mountain biking, freestyle motocross, ice cross downhill,
skiing and BMX events, showcased on custom courses from the inspiration
of the athletes themselves.  Go to
www.redbullsignatureseries.com for web videos, photo galleries
and see more of the action that makes up the Red Bull Signature Series.