Red Bull Joins Forces with Lucas Oil Pro Motocross Championship

MORGANTOWN, W.Va. (February
1, 2012) - MX Sports Pro Racing and Alli Sports have announced a
multi-year agreement with Red Bull, the world's leading energy drink, to
become the "Official Energy Drink of Pro Motocross" for the upcoming
Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. The
partnership will be highlighted by Red Bull title sponsorship at three
of the 12 national events this summer -- Budds Creek (June 16), RedBud
(July 7) and Unadilla (August 18).

"We
couldn't be more proud to welcome Red Bull to the Lucas Oil Pro
Motocross Championship," said MX Sports Pro Racing President Davey
Coombs. "Their presence within action sports and motorsports speaks for
itself and with their commitment, Pro Motocross is sure to reach new
heights this season and beyond."

In
addition to serving as the primary sponsor for the KTM factory team and
Troy Lee Designs, Red Bull also supports some of the sport's most
recognizable names, including James Stewart, Ryan Dungey, international
superstars Ken Roczen and Marvin Musquin as well as Women's Motocross
athletes Ashley Fiolek and Tarah Geiger.

"Red
Bull has been such a big part of motocross for so long that it's a
natural fit for them to partner with Pro Motocross," said James Stewart,
who will make his full-time return to the series since winning all 24
motos en-route to the 2008 championship. "The brand has been a great
partner to me personally and I'm really excited that the whole sport
will benefit from their involvement."

Red
Bull's venture into series support presents expanded content and
distribution opportunities for Pro Motocross, while also generating a
noticeable presence at the races, thanks to its iconic Energy Station
that will be present at select rounds of the Lucas Oil Pro Motocross
Championship. Additionally, the brand's recognizable "World of Red Bull"
image will be felt at each of the season's 12 events.

"It's
so great that Red Bull will be the official energy drink of Pro
Motocross," said three-time and reigning Women's Motocross Champion,
Ashley Fiolek. "Red Bull's support and passion for motocross is so
strong and I know it will be felt at the races!"

In
addition to its on-site activation, Red Bull will establish expanded
video content for the Lucas Oil Pro Motocross Championship by showcasing
weekly highlight packages of the races on Servus TV, run by Red Bull
Media House, as well as exclusive features on the nationals and Red Bull
athletes on the brand's digital platforms.

With
four former Lucas Oil Pro Motocross Champions set to line up on the
start gate this May, the anticipation for the 2012 season is at an
all-time high. In addition to the premier 450 Class, the young
superstars of the 250 Class and Women's Motocross Championship are set
to provide a high level of competition all summer long.

Tickets for all rounds of the 2012 Lucas Oil Pro Motocross Championship can be found at www.allisports.com.

For additional information please visit AlliSports.com/motocross also, "like" the American Motocross Facebook page and "follow" @AmericanMX on Twitter for exclusive content and information on the latest Lucas Oil Pro Motocross Championship action.

For media information about the Lucas Oil Pro Motocross Championship, please contact MX Sports Pro Racing via email at media@mxsportsproracing.com.

For more information about Red Bull, log onto to the official Red Bull USA website.

MX Sports Pro Racing
MX
Sports Pro Racing manages and produces the world's most prestigious
motocross series - the Lucas Oil Pro Motocross Championship, sanctioned
by AMA Pro Racing. The industry leader in off road powersport event
production and management, its mission is to showcase the sport of
professional motocross competition at events throughout the United
States. Through its various racing properties, partnerships and
affiliates, MX Sports Pro Racing organizes events for thousands of
action sports athletes each year and attracts millions of motorsports
spectators. Visit www.mxsportsproracing.com.

Alli Sports

Alli Sports is an action sports lifestyle brand whose mission is to
connect fans with athletes and brands through best in class events,
media, and authentic branded products. Alli Sports includes: the Dew
Tour, Winter Dew Tour, Lucas Oil Pro Motocross Championship and the
Gatorade Free Flow Tour; Alli Media which creates, produces, and
distributes original content; Alli Ride Shop an online retailer carrying
top skate and BMX consumer products; and Alli MotoShop an online
retailer carrying top moto consumer products. Alli Sports is owned by
NBC Sports. More information can be found at www.allisports.com.

Red Bull Media House
Red
Bull Media House is a global media company that creates compelling
sports, culture and lifestyle programming and distributes it across
multiple platforms. From film to television, print to digital and games,
Red Bull Media House content is optimized for any device or platform.
For more information, go to www.redbullmediahouse.com.

Lucas Oil Products

Lucas Oil is a worldwide leader in the production of oils, lubricants
and additives. Based in Corona, Calif., Lucas Oil Products is one of the
fastest-growing additive lines in the consumer automotive industry,
featuring a premium line of oils, lubricants and problem-solving
performance additives. Through innovative product research and
development, along with aggressive marketing programs, Lucas Oil
Products has established itself as the top-selling additive line in the
American truck-stop industry. Lucas Oil is involved in an array of
motorsports sponsorships, including the "Official Motor Oil of the Pro
Motocross Championship." Visit www.LucasOil.com.

AMA Pro Racing

AMA Pro Racing is the premier professional motorcycle racing
sanctioning body in the United States, operating a full schedule of
events and championships for a variety of motorcycle disciplines. From
its Daytona Beach headquarters, the organization sanctions professional
motorcycle racing competition, which includes, AMA Pro Motocross, AMA
Pro Road Racing, and AMA Pro Flat Track. Visit www.amaproracing.com.

NBC Sports Group

When the Comcast-NBCUniversal transaction was completed in January of
2011, the broad reach and storied history of NBC Sports united with
Comcast's 24/7 ability to super-serve fans to create the NBC Sports
Group. The new sports media company consists of an array of broadcast
television, cable television and digital sports assets, including NBC
Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional
sports networks) and their respective websites. Together, the new
combined assets of the NBC Sports Group possess an unparalleled
collection of television rights agreements, partnering with some of the
most prestigious sports properties in the world: the Olympics, NFL, NHL,
PGA TOUR, PGA of America, USGA, IndyCar, Wimbledon, French Open, Tour
de France and Kentucky Derby.