Press Release

Pit Lounge to serve original “Parmigiano-Reggiano” cheese throughout 2010












 

 



FUNCHAL
(PORTUGAL), 27 April 2010 – Following an agreement between Youthstream and
the “Consortium of Parmigiano-Reggiano cheese”, an authority controlling
and marking the worldwide famous Italian cheese Parmigiano-Reggiano
(Parmesan), the Pit Lounge Restaurant will benefit from a supply of
Parmigiano-Reggiano at all Grand Prix’s of the 2010 FIM Motocross World
Championship.


 


Established in
1934, the Consortium gathers all the producers of Parmigiano-Reggiano
cheese - dairies that receive the milk from dedicated farmers of the area
of origin (provinces of Parma, Reggio Emilia, Modena, Mantua on the right
bank of the river Po and Bologna on the left side of the river Reno).

 
The
purposes of the Consortium are:

-safeguarding and protecting the production and sale of Parmigiano-Reggiano
cheese and its designation, by carrying out a careful surveillance of the
production, sales, use of the designation and marks;

-promoting and advertising the awareness of the product with the aim of
fostering its consumption, favouring its sales and export;

-safeguarding product typicality and features;

-implementing initiatives for the qualitative perfecting and improvement in
view of a continuous technical support to the Consortium members;

-distinguishing and guaranteeing the product by applying marks and stamps;

 

Parmigiano-Reggiano is one of the oldest and richest cheeses known in the
world. It is still produced as it was nine centuries ago: same ingredients,
same processing technique and same artisan care. It is a totally natural
cheese.


 





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