Press Release

Pirelli presents Scorpion MX Mid Hard 554 in Fermo


FERMO
(Italy), September 11th, 2011 – Pirelli presents its new Scorpion MX
Mid Hard 554 tyres together with several existing range modifications
related to tread pattern and sizes in the same week as its 56th
Motocross World Championship title was secured on the grounds of
Germany.

With such an extensive heritage of
victories, the success of the Scorpion MX product line remains undoubted
and surely will continue with added performances from the new MX Mid
Hard 554 and specific product modifications resulting from Pirelli’s
hard work and investments in both the AMA Supercross and the MX1/MX2
classes of the FIM Motocross World Championship.


Since 1980, Pirelli’s first year in the FIM MX World Championship, this
high-level racing involvement has represented the driver for growth and
continuous improvement all its off-road professional racing tyres, up
through the latest technologies which bore the SCORPION MX. Pirelli has
won 56 editions of World MX, including this year’s victory in MX1 and
MX2 with Red Bull KTM’s Tony Cairoli and Ken Roczen.


Today, Pirelli further demonstrates a composition of the experience and
technology gained by presenting a renewed range of Scorpion MX tyres in
new treads and sizes: the MX Mid Hard 554 which replacing the existing
MX Mid Hard 454 in a brand new tread pattern; a 110/85-19 size rear of
the popular MX Mid Soft 32; the MX eXTra X which replaces the existing
MX eXTra with a new front and renewed rear in 18 and 19 inches; and the
MX eXTra J which assumes the minicross range of the current MX eXTra.


The updated SCORPION MX line of professional motocross tyres is thus
composed of six products to cover all possible terrain applications of
most racing circuits of today: the Soft 410, for soft terrains like sand
and mud; the Mid Soft 32, for soft to medium terrain such as light mud,
loose loam and soil; the Mid Hard 554, for medium to hard terrain such
as heavier or hard-packed soil and stones; the Hard 486, for hard and
rocky terrain; the eXTra X, for training purpose and semi-pro riding;
and the eXTra J, an all round solution for training purpose in minicross
sizes for future champions. The relevant naming scheme and products’
capabilities make it easy yet fundamental to choose the right tyres to
suit track conditions.


The new Scorpion MX Mid Hard 554 tyres, new 110/85-19 sized MX Mid Soft
32, and new MX eXTra X and eXTra J are now available throughout
Pirelli’s dealer network. For more information on Pirelli’s entire range
of Scorpion tyres, please visit www.pirelli.com. Find them on Facebook: www.facebook.com/pirelli and follow them on Twitter: @Pirelli_Media.

For further information please contact:

Kevin Allen +39 335 133 5842 kevin.allen@pirelli.com

Francescopaolo Tarallo +39 334 684 4307 francescopaolo.tarallo@pirelli.com


Click here to download the entire press kit.

LINKS
Youthstream
FIM
Pirelli


FOR MORE INFORMATION PLEASE CONTACT:

Ms. Marionna Leiva | Youthstream Media Manager | Mobile: +34 629 20 97 83 | Email: media@youthstream.org

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