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FERMO (Italy), September 11th, 2011 – Pirelli presents its new Scorpion MX Mid Hard 554 tyres together with several existing range modifications related to tread pattern and sizes in the same week as its 56th Motocross World Championship title was secured on the grounds of Germany. With such an extensive heritage of victories, the success of the Scorpion MX product line remains undoubted and surely will continue with added performances from the new MX Mid Hard 554 and specific product modifications resulting from Pirelli’s hard work and investments in both the AMA Supercross and the MX1/MX2 classes of the FIM Motocross World Championship. Since 1980, Pirelli’s first year in the FIM MX World Championship, this high-level racing involvement has represented the driver for growth and continuous improvement all its off-road professional racing tyres, up through the latest technologies which bore the SCORPION MX. Pirelli has won 56 editions of World MX, including this year’s victory in MX1 and MX2 with Red Bull KTM’s Tony Cairoli and Ken Roczen. Today, Pirelli further demonstrates a composition of the experience and technology gained by presenting a renewed range of Scorpion MX tyres in new treads and sizes: the MX Mid Hard 554 which replacing the existing MX Mid Hard 454 in a brand new tread pattern; a 110/85-19 size rear of the popular MX Mid Soft 32; the MX eXTra X which replaces the existing MX eXTra with a new front and renewed rear in 18 and 19 inches; and the MX eXTra J which assumes the minicross range of the current MX eXTra. The updated SCORPION MX line of professional motocross tyres is thus composed of six products to cover all possible terrain applications of most racing circuits of today: the Soft 410, for soft terrains like sand and mud; the Mid Soft 32, for soft to medium terrain such as light mud, loose loam and soil; the Mid Hard 554, for medium to hard terrain such as heavier or hard-packed soil and stones; the Hard 486, for hard and rocky terrain; the eXTra X, for training purpose and semi-pro riding; and the eXTra J, an all round solution for training purpose in minicross sizes for future champions. The relevant naming scheme and products’ capabilities make it easy yet fundamental to choose the right tyres to suit track conditions. The new Scorpion MX Mid Hard 554 tyres, new 110/85-19 sized MX Mid Soft 32, and new MX eXTra X and eXTra J are now available throughout Pirelli’s dealer network. For more information on Pirelli’s entire range of Scorpion tyres, please visit www.pirelli.com. Find them on Facebook: www.facebook.com/pirelli and follow them on Twitter: @Pirelli_Media. For further information please contact: Kevin Allen +39 335 133 5842 kevin.allen@pirelli.com Francescopaolo Tarallo +39 334 684 4307 francescopaolo.tarallo@pirelli.com Click here to download the entire press kit. LINKS Youthstream FIM Pirelli |
FOR MORE INFORMATION PLEASE CONTACT: Ms. Marionna Leiva | Youthstream Media Manager | Mobile: +34 629 20 97 83 | Email: media@youthstream.org Brought to you by Youthstream. Watch the 2011 FIM MX1/MX2/MX3 and Women’s World Championships, the 2011 FIM SuperMoto World Championship and the 2011 FIM Snowcross World Championship races LIVE and delayed on mx-life.tv - www.mx-life.tv |
Youthstream is the company that manages the exclusive television, marketing and promotional world wide rights of the FIM Motocross World Championship, the FIM Motocross of Nations, the FIM Women's Motocross World Championship, the FIM Veteran Motocross World Cup, the FIM Junior Motocross World Championship, the FIM SuperMoto World Championship, the FIM SuperMoto of Nations, the FIM Snowcross World Championship, the UEM Motocross European Championship, the UEM Motocross of European Nations and the UEM SuperMoto European Championship. www.MotocrossMX1.com |
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