N.E.R.D Performs Live at the Joint During the Dew Tour Championships Friday, Oct 15‏

Part of the MTV2 Rock N Jock Concert
Series, N.E.R.D to Rock the Skate Park Course at the Hard Rock Hotel &
Casino’s Legendary Venue                 

Burr
Ridge, Ill. – August 11, 2010 – N.E.R.D will perform live on the skate park course at the
Dew Tour Championships in Las Vegas. Moments after the best skateboarders in
the world battle it for the coveted Dew Cup, N.E.R.D will rock the skate park
stage inside the legendary Joint at the Hard Rock Hotel & Casino on Friday,
October 15^th. The concert is part of the Dew Tour Championships, a
four-day event culminating the 2010 Dew Tour season and featuring competitions
with the best skateboard, BMX and freestyle motocross athletes in the world,
including Shaun White, Ryan Sheckler, Paul Rodriguez, Dave Mirra and many more.
Tickets are now on sale starting at just $15.

Rock/funk/hip
hop group, N.E.R.D is made up of childhood friends Pharrell Williams, Chad Hugo
and Shay Haley, with a recent addition of Rhea to the group in late 2009.
Williams and Hugo originally started as the three-time-Grammy-winning
production duo, The Neptunes, who produced hits for leading artists like Justin
Timberlake and Jay-Z, creating N.E.R.D in 2001 as a side project. Fast forward
three albums later – In Search Of…(2002 U.S. release), Fly
or Die (2004) and Seeing Sounds (2005) – that contained hit songs
like “Lapdance,” “She Wants to Move,” and
“Everyone Nose,” N.E.R.D has set the bar high for the much
anticipated release of their fourth album, Nothing, in September 2010.

Tickets for the Dew Tour Championships are
now on sale at Ticketmaster, Ticketmaster.com, select Ticketmaster retail
outlets, by phone at (800) 745-3000 or at the Hard Rock Hotel & Casino box
office.

Tickets for the Plaza at the Hard Rock on
Saturday, October 16^th and Sunday, October 17^th are just
$15. Tickets for The Joint at the Hard Rock on Friday, October 15^th
and Sunday, October 17^th range from $34 - $63.

The
complete 2010 Dew Tour schedule is as follows:

Event                                      
Date                
Location

Skate
Open,                             
June 25-26        Boston, Mass. – TD
Garden

ISF
Skateboarding World Championships                                                                                    

Nike 6.0
BMX Open
                 
July 23-24         Chicago, Ill.
– Soldier Field South Festival Lot

Wendy’s
Invitational                  
Aug. 12-15        Portland, Ore. –
Rose Quarter               

Toyota
Challenge                     
Sept. 16-19       Salt Lake City, Utah –
EnergySolutions Arena

Dew
Tour Championships        Oct.
14-17         Las Vegas, Nev. –
Hard Rock Hotel & Casino

In its
sixth year, the top athletes in the world will take part in the 2010 Dew Tour,
all competing for the highly coveted Dew Cup that will be awarded at
season’s end to champions in each of the five disciplines, culminating at
the Dew Tour Championships at the Hard Rock Hotel & Casino in Las Vegas. The 2009 Dew Cup champions include Chris Cole
(skateboard park), Bucky Lasek (skate vert), Garrett Reynolds (BMX park), Jamie
Bestwick (BMX vert) and Ryan Nyquist (BMX dirt).

The
Dew Tour consists of five major, multi-sport events spanning across the
country, with a cumulative points system, a $2.5 million competitive purse a
bonus pool at year-end based on overall tour standings. The Tour features
skateboarding (park and vert), BMX (park, vert and dirt) and freestyle
motocross. At season’s end, the overall points leaders in the five
disciplines will be crowned year-end champions and awarded the prestigious Dew
Cup. As part of an Alli property, key lifestyle
elements complement the competitions at each Tour event including the Festival
Village, specialty competitions, and live, cutting-edge music. The Dew Tour is
broadcast live on NBC Sports with additional competition and lifestyle
broadcasts on MTV, MTV2 and USA. The Dew Tour is also distributed on Fuel TV,
Universal HD, and internationally on Eurosport 2, Fox Australia, Extreme
Channel and Allarco Superchannel. The Dew Tour partners include Mountain Dew (tour
title sponsor) and Nike 6.0, Wendy's and Toyota (event title sponsors).
Associate partners include Ball Park, JCPenney, MATADOR by Jack Link’s,
Paul Mitchell, PlayStation®, PowerBar, Sony and Verizon. More information
can be found at www.Allisports.com.

Alli, the Alliance of
Action Sports

Alli,
the Alliance of Action Sports, is a global business that encompasses national
and international action sports tours and events,
multimedia production, and a consumer-facing lifestyle brand. The Alliance
includes: the Dew Tour, Winter Dew Tour, Lucas Oil AMA Pro Motocross
Championship, King of Wake series, and the Gatorade Free Flow Tour.
Alli Productions, which creates original content, produces and presents content
with partners and distributes Alli content through a variety of channels. Alli
is owned by NBC Sports and MTV Networks. More information can be found at www.Allisports.com.

NBC
Universal

NBC
Universal is one of the world’s leading media and entertainment companies
in the development, production, and marketing of entertainment, news, and
information to a global audience. Formed in May 2004 through the combining of
NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the
No. 1 television network, the fastest-growing Spanish-language network, a
valuable portfolio of news and entertainment networks, a premier motion picture
company, significant television production operations, a leading television
stations group, and world-renowned theme parks. NBC Universal is 80%-owned by
General Electric, with 20% controlled by Vivendi Universal.

MTV
Networks