Press Release

Motocross Pro Matt Lemoine Selects Whynatte Latte as Official Beverage




Lemoine Handpicks Whynatte for 2010-2011 Circuit

                                                                                                                                    

Atlanta, Ga. (January 2011) Matt Lemoine of The MotoExtreme Kawasaki Team has recently announced his official circuit beverage of choice; Whynatte Latte (whynatte.com).
Based out of Atlanta, Whynatte Latte is an 8 oz 100 calorie coffee plus
energy beverage that gives it’s drinkers a proper jolt.


“I  have
been into Whynatte for a while because of the great taste and the
badass name. I can’t stop pimping it out to my buddies and they are all
hooked. It doesn’t have a crash like other energy drinks and I like
that it’s not all sugary sweet. I am psyched that Whynatte signed on to
sponsor me for this year’s circuit.”---
Matt Lemoine


Lemoine
has been in the media spotlight long before turning pro at 16. Born in
Pilot Point, TX, Lemoine joined Star Racing for his 2007 professional
debut. Prior to joining Star, Lemoine was one of the top amateur racers
in the country, earning Loretta Lynn’s Amateur National Championship
titles in 2004 and 2006. Lemoine was an instant success in the West
Coast Supercross Lites Championship finishing fourth in Phoenix, the
second race of the series. Matt closed out his Supercross season eight
in the Championship.



“For
a while now, Whynatte has been interested in partnering with someone
who genuinely drinks and loves our product. Not only does Matt down
Whynatte, his intensity on and off the track is on par with the
Whynatte lifestyle. When we heard that Matt was a fan of our product,
we knew that we could be a great partner for him this year.”---
Jesse K. Altman, Whynatte Enterprises’ CEO.




For more information on Whynatte Latte, please visit www.whynatte.com.



About Whynatte Latte:


Whynatte
Latte was developed by two high school friends, Jesse Altman and Andrew
Wessels, as a natural choice for quality-savvy consumers who look to
coffee (“the original energy drink”) as a pick-me-up. Launched in
November 2008, and distributed by industry frontrunner United
Distributors Inc., the Whynatte Latte is currently available in Georgia
(over 750 locations), Alabama, Ohio, Texas and New York, and for
national online purchase via www.whynatte.com. To date, Whynatte has been featured in The Atlanta Business Chronicle (a three page article proclaimed “Strong Business Plan (and) Research Helps Latte Concept Catch On”), Rolling Stone Magazine, covered by Fox Business “Happy Hour”, MTV Cribs, MSNBC, and CNN.com, among others. The “vintage” Whynatte moniker t-shirt has been spotted on everyone from American Idol finalists to international travelers.

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