Motocross Files to be Featured on AlliSports.com‏

AlliSports.com to Feature Historical Motocross Video Footage
Renowned Motocross Files Producers Provide Unique Archive of the Past

MORGANTOWN, W.Va. (May 25, 2011) - In conjunction with the ongoing celebration of the 40^th
season of American Motocross, MX Sports Pro Racing, and Alli, the
Alliance of Action Sports, announce a unique new partnership with
Pipeline Digital Media. AlliSports.com,
the official website of the Lucas Oil AMA Pro Motocross Championship,
is the new home to the most historical motocross footage over the past
four decades of the world's most prestigious motocross series.

Pipeline Digital Media are the producers of the highly acclaimed Motocross Files television show, as well as numerous historical motocross videos, including One Chance to Win and The Saddleback Massacre. The company is widely respected as the market leader in historical motocross video production and archiving.


In order to showcase some of the history, stories and battles from the
past, this unique new partnership will feature a bi-weekly video blog
with some of the best stories from the Pipeline archive. The videos
will be hosted on AlliSports.com and are the definitive source for capturing the deep history of American Motocross.

"We
are very excited to partner with the Lucas Oil AMA Pro Motocross
Championship and open up more access to all of these stories and
content that we have compiled," said Todd Huffman, of Pipeline Digital
Media. "Some of the stories are pretty darn funny, while others are
just plain gnarly. But regardless, we will be posting a few each week,
and hope that, both new and old fans alike will enjoy the content".

"Anyone
who knows Todd Huffman and his team's work on the Motocross Files know
how much knowledge they have about motocross, and how much heart they
put into their programs," said MX Sports Pro Racing's Davey Coombs. "I
am a huge fan of everything they do, and everyone involved in the
series, and the sport in general, owe a debt of gratitude to Pipeline
Digital Media for their work in bringing these great American Motocross
stories back to the forefront. We are really pleased to be showcasing
this work during such a pivotal year for the Lucas Oil AMA Pro
Motocross Championship."

With
a nod towards history, the first video hosted on the site is a story of
three-time AMA 125cc Champion Mark Barnett and the trip he made with
his mother to California to race the opening round of his first
professional season back in the late seventies. Needless to say, "The
Bombers" mother was not thrilled with his choice of music for the
entire trip, as viewers will come to find upon watching the feature.
Additionally, the captivating showdown between Marty Smith and Bob
Hannah at Hangtown in 1976 is also featured.

Barnett's
story and the Smith vs. Hannah battle are just the first of many to
make their way onto the World Wide Web throughout the summer, and
enthusiasts all over the world will have the one-of-a-kind opportunity
to get an in-depth look at the illustrious history of the sport. To
view the first installments, simply click on the hyperlinks - Mark Barnett and Smith vs. Hannah. For future features and all other inform pertaining to the 2011 Lucas Oil AMA Pro Motocross Championship, log on to www.allisports.com/motocross.

The
2011 Lucas Oil AMA Pro Motocross Championship continues this Saturday,
with the Rockstar Energy Freestone National from Wortham, Texas.

Tickets for the upcoming Lucas Oil AMA Pro Motocross Championship are on sale now at www.allisports.com. Special discounts and incentives are available for advance ticket purchasers.

For
media information about the Lucas Oil AMA Pro Motocross Championship,
please contact Media Manager Brandon Short via email at media@mxsportsproracing.com or by phone at 949-365-5750.

MX Sports Pro Racing
MX
Sports Pro Racing manages and produces the world's most prestigious
motocross series - the Lucas Oil AMA Pro Motocross Championship. The
industry leader in off road powersport event production and management,
its mission is to showcase the sport of professional motocross
competition at events throughout the United States. Through its various
racing properties, partnerships and affiliates, MX Sports Pro Racing
organizes events for thousands of action sports athletes each year and
attracts millions of motorsports spectators. Visit www.mxsportsproracing.com.

Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that
encompasses national and international action sports tours and events,
multimedia production, and a consumer facing lifestyle brand. The
Alliance includes: the Lucas Oil AMA Pro Motocross Championship, the
Dew Tour, Winter Dew Tour, China Invitational, King of Wake series, and
the Gatorade Free Flow Tour. Alli TV Productions creates original
content, produces and presents content with partners, and distributes
Alli content through a variety of channels. Alli is owned by NBC Sports
and MTV Networks and represents a network of athletes, fans, brands and
properties. Its mission is to facilitate the momentous growth of action
sports, through competition and lifestyle, for a new generation of fans
and athletes. The Alli properties are home to more than 550,000
spectators each year and broadcasts more than 150 hours of original
content in 100 countries and 280 million homes worldwide. Visit www.allisports.com.

Lucas Oil Products

Lucas Oil is a worldwide leader in the production of oils, lubricants
and additives. Based in Corona, Calif., Lucas Oil Products is one of
the fastest-growing additive lines in the consumer automotive industry,
featuring a premium line of oils, lubricants and problem-solving
performance additives. Through innovative product research and
development, along with aggressive marketing programs, Lucas Oil
Products has established itself as the top-selling additive line in the
American truck-stop industry. Lucas Oil is involved in an array of
motorsports sponsorships, including the "Official Motor Oil of the AMA
Pro Motocross Championship." Visit www.LucasOil.com.

AMA Pro Racing

AMA Pro Racing is the premier professional motorcycle racing
sanctioning body in the United States, operating a full schedule of
events and championships for a variety of motorcycle disciplines. From
its Daytona Beach headquarters, the organization sanctions professional
motorcycle racing competition, which includes, AMA Pro Motocross, AMA
Pro Road Racing, and AMA Pro Flat Track. Visit www.amaproracing.com.