Monster Energy Supercross’ Greatest Season Ever Draws Record Numbers

AURORA,
Ill (June 1, 2011) – The final chapter in the greatest Monster Energy
AMA Supercross, an FIM World Championship, season ever was written at
Las Vegas’ Sam Boyd Stadium as Ryan Villopoto was awarded the sport’s
biggest prize, the Supercross class championship. The success that
Villopoto and his Monster Energy Kawasaki team achieved is synonymous
with the overall success of the 2011 Monster Energy Championship.

“Across
the board, we enjoyed huge success this year,” said Todd Jendro, senior
director of two wheel operations, Feld Motor Sports. “We expect to
build on the greatest season ever as we prepare for the highly
anticipated 2012 Monster Energy Supercross season.”

Overall
live-event attendance was up 5% from 2010, bringing the yearly total to
775,000 fans. More than 300,000 fans attended the pre-race pit parties
with 135,000 fans taking advantage of the Monster Energy Pit Pass
recycling program, driving pit party attendance up 32%. 

“The
enthusiasm of Monster Energy Supercross fans really hits home for us,”
said Bruce Stjernstrom, Monster Energy Vice President of Sports
Marketing. “Our pit activation lets us interact with our customers and
the Monster Energy can recycling program supports our local retailers.
To top it off, Monster Energy riders Ryan Villopoto and Broc Tickle won
two of the three championships!”

Complementing
the live-event attendance was the 24% increase in television rating on
SPEED. This year SPEED added an additional two live broadcasts, bringing
the total to eight live races. In addition to the 25 hours of live
television, SPEED provided more than 90 hours of programming. CBS Sports
provided nine hours of network coverage that yielded a 21% increase in
ratings this season.

Internationally,
Monster Energy Supercross was broadcast in 181 countries. Highlighting
the international interest was a 66% increase in Australia, home of
former two-time Supercross class champion Chad Reed, during Q1, besting
NFL Playoff coverage.

Monster
Energy Supercross’ social media platforms also enjoyed record growth.
Facebook “likes” grew to 650,000 this year, posting a 915% growth.
Similarly, Monster Energy Supercross’ Twitter followers grew to nearly
15,000, posting a 285% increase. Supercrossonlie.com, the official home
of Monster Energy Supercross, played host to 540 videos that were
produced live through the 16 tour stops, generating 2.5 million views to
date. The video clips include post race recaps, pit and podium
interviews with the stars of the sport and special behind-the-scenes
features.

The
epic points battle that featured five different race winners was
covered nationally by some of the country’s major media outlets,
including ESPN the Magazine, USA Today, Associated Press, ESPN.com, SI.com and Yahoo Sports to name a few.

Fans can purchase tickets to the 2012 Monster Energy Supercross championship online at www.SupercrossOnline.com or at Ticketmaster outlets.

For more information on the Monster Energy AMA Supercross, an FIM World Championship, please log on to www.SupercrossOnline.com. For all media requests, please contact Denny Hartwig dhartwig@feldinc.com or 630-566-6305. To follow Monster Energy Supercross on Facebook and Twitter, log on to http://www.facebook.com/supercrosslive and http://twitter.com/supercrosslive.

About Feld Motor Sports^®

Feld Motor Sports^®,
Inc. is the world leader in specialized arena and stadium-based motor
sports entertainment.  Feld Motor Sports, Inc. productions include
Advance Auto Parts Monster Jam^®, Monster Energy Supercross, AMA Arenacross Series, Nuclear Cowboyz^®, and IHRA^® Nitro Jam^®. 
Feld Motor Sports, Inc. is a division of Feld Entertainment, the
world’s largest producer of live family entertainment.  For more
information on Feld Entertainment, visit www.feldentertainment.com.