Monster Energy Joins Kevin Harvick Inc. to Sponsor Ricky Carmichael in NASCAR Truck Series

All-Time Motocross Great to Drive No. 4 Monster Energy Chevrolet Silverado

CHARLOTTE, N.C. (January 20, 2009) – Monster Energy has signed with Kevin Harvick Inc. (KHI) to sponsor Ricky Carmichael in the NASCAR Camping World Truck Series (NCWTS) during the 2009 season. Carmichael, a 29-year-old native of Clearwater, Fla., and the most successful motocross racer in history, will drive the No. 4 Monster Energy Silverado for the KHI All-Star Team in at least 14 truck events and also pilot a Monster Energy Chevrolet in the season-opening Automobile Racing Club of America (ARCA) race at Daytona.

In the history of the American Motorcyclist Association (AMA), no other rider has won as many championships (15) and races (150) as Carmichael, earning him the nickname the Greatest of All-Time (the GOAT). Carmichael was a record five-time AMA “Rider of the Year.”

The driver lineup and sponsors for the KHI All-Star Team for the 11 remaining Camping World Series races will be announced later and will include NASCAR Sprint Cup stars.

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“Monster has been a sponsor of mine since 2005,” said Carmichael, “so it’s really an honor to bring them into the Truck Series with me and KHI. This is an opportunity I’m really excited about. I think this is my best shot to learn and the best chance to become a successful NASCAR driver. I’m going to give 110 percent to make it worthwhile for myself and the entire team.”

“I like the fact he has the determination and the drive to have won multiple motocross championships,” said Daytona 500 champion, Kevin Harvick.  “I believe he will put the same effort toward his stock car career.  He knows how to race and he takes care of his equipment.  Every time I’ve seen him race, he has shown great promise.”

The No. 4 team, led by recently hired crew chief Bill Wilburn, will assume the ninth-place owners points from the No. 2 KHI truck from 2008. The No. 2 team scored its maiden victory at Atlanta with Ryan Newman last October, then won again with team co-owner Kevin Harvick at Phoenix in November. Carmichael raced the number 4 from his first-ever motorcycle race through his retirement from two-wheeled racing in 2007.

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NASCAR Experience: Carmichael finished sixth in points in his rookie season in the NASCAR Camping World East Series, driving for Ken Schrader Racing in 2008. In 13 starts, Carmichael had three top-five and eight top-10 finishes with one pole position. Carmichael drove one race for KHI in 2008, running among the top-five in the ARCA race at Talladega before a blown right-rear tire knocked the No. 33 KHI Chevrolet out of the race.

Monster Energy supports the sport, no matter how radical or extreme. Be it Ricky Carmichael’s high-speed, high-banked NASCAR racing program, supercross, rally, insane distance jumping, motocross, MotoGP, roadracing, supermoto, off-road, freestyle motocross, skate, MTB, rock crawling, wake, mini bikes, surf, snow, BMX – the list goes on – the athletes that participate in these unique forms of athleticism are sparked by Monster Energy. Available in Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, Monster’s fruit juice hybrid dubbed “M-80,” the party-friendly MIXXD, the ground-breaking Java Monster premium coffee&cream drink line (supercharged with our Monster Energy blend), as well as the new Monster Energy “Hitman” energy shot, there’s something for everyone. Wherever they go, Monster Energy beverages power the Monster Army of athletes. Be sure to check out their never-ending series of adventures at www.monsterarmy.com and www.monsterenergy.com.

Kevin Harvick Inc. (KHI), established in 2001, is a 70,000 sq. ft. facility located in Kernersville, N.C. KHI houses two full-time Truck Series teams, including the 2007 series champions, the No. 33 Chevrolet Silverado driven by three-time Truck Series champion Ron Hornaday and the No. 4 KHI All-Stars Chevrolet Silverado driven by Ricky Carmichael and a variety of NASCAR Sprint Cup stars. KHI is also home to the No. 33 Chevrolet Impala competing full-time in the Nationwide Series, with drivers Kevin Harvick (a two-time Nationwide Series champion), Hornaday and Cale Gale. The 2009 season marks KHI’s sixth year of full-time competition in NASCAR’s elite divisions. Visit www.kevinharvickinc.com for more information.