Monster Energy Gives Back Program: DJ Ben Labee Memorial Poker Tournament

CORONA, Calif. (October 11, 2012) – The Monster Energy family recently lost one of its dearest friends when Monster DJ Ben Labee tragically passed away this past August. Born on October 16, 1980, Ben's time with us was too short and to honor his memory and help raise funds for his wife Shauna and beloved children, Alexandra (8) and Benjamin (6), the Monster Energy Gives Back Program will host a memorial poker tournament next weekend in Las Vegas on the eve of the Monster Energy Cup. The Hard Rock Hotel & Casino will be the host venue for this special event, scheduled from 9 p.m. - 12 a.m. PT on Friday, October 19.

Monster Energy would like to ask for the support of the entire motocross industry on this anticipated weekend in helping one of our closest colleagues, who was also an exceptional husband, father, and friend. Please share this flyer to anyone and everyone who might be interested in participating.

For more information about the Ben Labee Memorial Poker Tournament, or to sign up, please contact:

charitypokertournament@monsterenergygivesback.com

Donations to Ben's family can be made at any Wells Fargo Bank branch towards the Ben Labee Memorial Fund.

About Monster Energy Company:
Based in Corona, California, Monster Energy refuses to acknowledge the traditional and the disingenuous. Monster always supports the scene and the sport. Whether it be motocross, off-road, NASCAR, MotoGP, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster is a brand that believes in authenticity and the core of what its sports, athletes and musicians symbolize. Much more than a drink, it’s a way of life lived by our athletes, sports, bands, believers and fans. See more about Monster Energy Company - including all of its drinks - at www.monsterenergy.com and Facebook.com/MonsterEnergy.