Media Follows Fiolek to X Games - Ashley Featured on ESPN Sportscenter, Sports Illustrated, The New York Times and More

August 2, 2008 (Pebble Beach, CA) – Rising women’s motocross star, 17-year-old Ashley Fiolek, continues to capture the attention of the national mainstream media. Ashley, who is currently leading the WMA Women's National Motocross Championship, has been in Los Angeles this week preparing for the Women’s Moto X event at ESPN’s XGames 14.

“Coming into the XGames and leading the WMA Championship as a 17-year old first year professional motocrosser has developed into a story of great interest to the media” said Hardcard’s John Farris, a partner in Ashley’s management company. “Clearly women’s professional motocross and the WMA have been established as a legitimate and entertaining motorsports property with great personalities and a terrific racing product”, added Farris.

In addition to ESPN, Sports Illustrated and the New York Times, Ashley has done interviews with Cosmo Girl, Rolling Stone, PETA.com, FUEL TV and nearly a dozen local media outlets. Fans can watch the Women’s Moto X event at X Games 14 live, Saturday, August 2 at 4:00pm ET on ABC.

About Ashley Fiolek

Born profoundly deaf, Ashley began riding and racing motorcycles at age seven and worked her way up the amateur Motocross ranks. In 2004, at the age of 13, she won her first national championship at the Air Nautiques AMA Amateur National Motocross Championships at Loretta Lynn’s. Between 2005 and 2007 she went on to win 12 more national championships and has won more than 100 races in her career so far. For more information about Ashley, see: www.ashleyfiolek.com.

Ashley made her professional debut in September 2007 and in her first full season of professional competition she is comfortably leading the Women’s Motocross Association Championship, the premier women’s motorcycle series and the only professional women’s motorsport series in the U.S. For more information on the WMA, see: www.womensmotocrossassociation.com.

About Hardcard

Hardcard Holdings, LLC, is a leading motorsports management and consulting firm specializing in motorsports and motorcycle-related marketing. Hardcard’s partners are VP/CEO-level executives with experience in management of racetracks, sanctioning bodies, brands, athletes, licensed merchandise, sponsorship development, race teams and publishing. Hardcard partners have worked with many companies that have used motorcycling as a marketing platform including: Toyota, Chevrolet, Ford, Dodge, Monster Energy, Progressive, Oakley and Fox Racing. Current Hardcard clients include Indianapolis Motor Speedway, Barber Motorsports Park, The Promotions Company, Red Bull, Axio, Campos Creative Works and Bell Helmets. For more information on Hardcard, see: www.hardcard.net.