Makita Returns as Official Power Tool of Monster Energy Supercross

AUROA, Ill.
(January 8, 2011) – Feld Motor Sports® announced today that Makita, a
worldwide manufacturer of technologically advanced power tools, is
continuing its longtime support of Monster Energy AMA Supercross, an
FIM World Championship. As a result of their support of the series,
Makita will become the official power tool of the championship.

"We
welcome Makita back for a highly anticipated year for Monster Energy
AMA Supercross,” said Tim Murray, vice president of sales, Feld Motor
Sports. “Makita's interactive pit display continues to be a fan
favorite and it allows supercross fans to see the dependable products
that Makita is known for."

Monster
Energy Supercross is a part of Makita's growing presence in racing and
action sports, both as a sponsor and as a power tool of choice in the
pits. Makita and it’s long term partnership with the factory
Rockstar/Makita Suzuki team has yielded over 20 championships in
Supercross, Motocross, Superbike, ATV, and Amateur - including Ryan
Dungey's historic 2010 championship run in Supercross and Motocross.

“Since
2005 when we showed up at A1 with our Makita rig, our commitment to the
fans, the teams and Supercross has continued to grow each year,” said
Brent Withey, Makita Director of Brand Marketing. “Just look out in the
parking lot – it’s all about lifted trucks with tool boxes in the back
of them. That is our customer, the guy that has a power tool in his
hand all day and rides on the weekends. Supercross delivers an awesome
opportunity for fans to experience Makita’s Leading Innovation.”

Makita
will also continue the Experience More Tour, a mobile activation unit
that allows fans to experience and feel Makita’s product innovation.

The
2011 Monster Energy Supercross season kicks off on Saturday, January 8
from Angel Stadium in Anaheim, Calif. From there, the world’s best
riders travel throughout the country over 16 additional weekends,
eventually crowning a champion on Saturday, May 7 in Las Vegas.

For more information on the Monster Energy AMA Supercross, an FIM World Championship, please log on to www.SupercrossOnline.com. For all media requests, please contact Denny Hartwig dhartwig@feldinc.com or 630-566-6305. To follow Monster Energy Supercross on Facebook and Twitter, log on to http://www.facebook.com/supercrosslive and http://twitter.com/supercrosslive.

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