Press Release

Makita Becomes Official Power Tool of the Lucas Oil Motocross Championship







MORGANTOWN, W.Va. (May
4, 2011) - MX Sports Pro Racing and Alli, the Alliance of Action
Sports, introduce Makita Industrial Power Tools, a leader in the power
tool market, as the Official Power Tool of the 2011 Lucas Oil AMA Pro
Motocross Championship.



As
a well-established member of the motocross community through its title
sponsorship of the Rockstar/Makita Suzuki Factory Race Team, Makita is
taking its support of the sport to the next level by assuming the role
of a supporting series sponsor.



"Since
2005, when we showed up at the motocross races with our Makita rig, our
commitment to the fans, the teams and the motocross discipline has
continued to grow each year," said Brent Withey, Makita Brand Director.
"When you look out in the parking area - it's all about lifted trucks
with tool boxes in the back. That's our customer, the one with a power
tool in his hand all week and a hand on the throttle all weekend. Our
partnership with motocross is an awesome opportunity for fans to
experience Makita's leading innovation."



Motocross
is a part of Makita's growing presence in racing and action sports,
both as a sponsor and as a power tool of choice in the pits. Makita and
its long term partnership with Factory Suzuki has yielded over 20
championships in supercross, motocross, superbike, ATV, and amateur
motocross - including Ryan Dungey's historic 2010 championship run in
supercross and motocross.



"We are extremely excited to welcome Makita as the Official Power Tool of the Lucas Oil AMA Pro Motocross Championship,"said Mark Carter, GM of Strategic Partnerships for Alli Sports.
"The brand has been one of the most familiar names in the sport for
many years and because of the tremendous respect they've generated in
the industry, going into partnership with them was a natural
progression."



In addition to the action on the track, Makita's presence will also be felt throughout the summer with its Experience More Tour.
The one-of-a-kind mobile activation rig will be present at each round,
allowing motocross fans an opportunity to experience and feel Makita's
innovation through interactive displays and hands-on tool
demonstrations. Furthermore, Makita will be extending the reach of
motocross throughout its extensive dealer network as well as to
jobsites across America.



The
2011 Lucas Oil AMA Pro Motocross Championship kicks off on Saturday,
May 21, from the Rockstar Energy Hangtown National in Rancho Cordova,
Calif. Tickets are on sale at www.allisports.com. Special discounts and incentives are available for advance ticket purchasers.



For more information on the 2011 tour, please log on to www.allisports.com/motocross.



For
media information about the Lucas Oil AMA Pro Motocross Championship,
please contact Media Manager Brandon Short via email at media@mxsportsproracing.com or by phone at 949-365-5750.



About the Lucas Oil AMA Pro Motocross Championship
The
Lucas Oil AMA Pro Motocross Championship is the world's most
prestigious motocross series. The Series is managed and produced by MX
Sports Pro Racing, whose mission is to raise awareness of motocross
racing through the promotion of professional championship racing events
nationwide.



The
series is also produced in conjunction with Alli, the Alliance of
Action Sports, a global business that encompasses national and
international action sports events, multimedia production and a
consumer-based lifestyle brand. Alli is owned by NBC Sports and MTV
Networks and represents a vast network of athletes, fans, brands and
properties.



The
Lucas Oil AMA Pro Motocross series is sanctioned by AMA Pro Racing, the
premier professional motorcycle racing organization in North America.
AMA Pro Racing operates a full schedule of events and championships
across every spectrum of motorcycle competition.



About Makita
Makita
is a worldwide manufacturer of industrial quality power tools and
offers a wide range of industrial accessories. Makita utilizes
leading-edge technology and innovation to engineer tools that are more
compact with less weight yet deliver industrial strength power and
results. Makita's extensive line of cordless lithium-ion tools includes
18V LXT® Lithium-Ion, 18V Compact Lithium-Ion®, and 12V max
Lithium-Ion®. Other best-in-class products include rotary and
demolition hammers and saws equipped with Anti-Vibration TechnologyTM (AVTTM),
4-Cycle outdoor power equipment, Super Joint System (SJS) grinders,
miter saws engineered with Deep and Exact Cutting Technology (DXT), and
more. Makita U.S.A., Inc. is located in La Mirada, California, and
operates an extensive distribution network located throughout the U.S.
For more information, please call 800/4-MAKITA or visit makitatools.com. Follow Makita at facebook.com/makitatoolspage, twitter.com/makitatools, and youtube.com/makitapowertools. Makita is Best in Class Engineering.

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