MAKITA - The Official Power Tool of Motocross‏

May 9, 2011 – La Mirada, CA
– Makita Industrial Power Tools has extended its presence in racing and
action sports as it becomes the Official Power Tool of the Outdoor
Motocross Championship for 2011.

 

Makita is an established member of the motocross community through
its title sponsorship of the Rockstar Makita Suzuki Factory Race
Team. Makita is taking its support of the sport to the next level by
assuming the role of a supporting series sponsor.

 

“Since 2005 when we showed up at the motocross races with our
Makita rig, our commitment to the fans, the teams and the motocross
discipline has continued to grow each year,” said Brent Withey, Makita
Brand Director. “When you look out in the parking area it’s all about
lifted trucks with tool boxes in the back. That’s our customer, the one
with a power tool in his hand all week and a hand on the throttle all
weekend. Our partnership with motocross is an awesome opportunity for
fans to experience Makita’s leading innovation.”

 

“We are extremely excited to welcome Makita as the Official Power
Tool of the Lucas Oil Motocross Championship,” said Mark Carter, GM of
Strategic Partnerships for Alli Sports. “The brand has been one of the
most familiar names in the sport for many years and because of the
tremendous respect they’ve generated in the industry, going into
partnership with them was a natural progression.”

 

The Rockstar Makita Suzuki Factory Race Team returns to motocross
with defending champion Ryan Dungey and 2010 runner up Brett
Metcalfe. On Saturday in Las Vegas, Dungey was just short of winning
another supercross title in what has been called the greatest
supercross season ever -- and the fans responded with record attendance
and full stadiums. There are only two weeks between seasons and with
most of the same top riders returning to compete outdoors, and fans are
anticipating an extremely competitive 2011 motocross season.  With
select broadcasts airing on NBC and SPEED, there will be plenty of fans
along for the ride.

 

Makita’s will have a significant on-track presence with the Makita
Mechanics Row, a 120-foot active trackside pit area. In addition to the
action on the track, Makita’s presence will also be felt throughout the
summer with its Experience More Tour.  The one-of-a-kind
53-foot interactive tool display on wheels will activate at each round
and allow motocross fans an opportunity to experience and feel Makita’s
innovation through interactive displays and hands-on tool
demonstrations.  Furthermore, Makita will be extending the reach of
motocross throughout Makita’s extensive dealer network as well as to
jobsites across America.

 

Motocross is a part of Makita's growing presence in racing and
action sports, both as a sponsor and as a power tool of choice in the
pits.  Makita and it’s long term partnership with Factory Suzuki has
yielded over 20 championships in Supercross, Motocross, Superbike, ATV,
and amateurs – including Ryan Dungey's historic 2010 championship run
in supercross and motocross. Makita is also a sponsor of Metal
Mulisha’s Brian Deegan and the Rockstar Makita LeDuc Racing Team in off
road racing, as well as the Scheuring Speed Sports Makita Tools
Snocross Team. Makita is also the Official Power Tool Sponsor of Major
League Soccer (MLS), as well as the Mexican National Soccer Team (FMF).

 

The 2011 Lucas Oil AMA Pro Motocross Championship kicks off on
Saturday, May 21 from the Rockstar Energy Hangtown Motocross Classic in
Rancho Cordova, CA (see schedule, above-right). Tickets are on sale at www.allisports.com.

 

Makita is a worldwide manufacturer of industrial quality power
tools and offers a wide range of industrial accessories. Makita
utilizes leading-edge technology and innovation to engineer tools that
are more compact with less weight yet deliver industrial strength power
and results. Makita’s extensive line of cordless lithium-ion tools
includes 18V LXT® Lithium-Ion, 18V Compact Lithium-Ion®, and 12V max
Lithium-Ion®. Other best-in-class products include rotary and
demolition hammers and saws equipped with Anti-Vibration Technology™
(AVT™), 4-Cycle outdoor power equipment, Super Joint System (SJS)
grinders, miter saws engineered with Deep and Exact Cutting Technology
(DXT), and more. Makita U.S.A., Inc. is located in La Mirada,
California, and operates an extensive distribution network located
throughout the U.S. For more information, please call 800/4-MAKITA or
visit makitatools.com. Follow Makita at facebook.com/makitatoolspage, twitter.com/makitatools, and youtube.com/makitapowertools. Makita is Best-in-Class Engineering.