Press Release

Lucas Oil Signs on as the Primary Sponsor of the Lucas Oil Crusader℠ Monster Jam® Race Team




AURORA, Ill. (January 5, 2011) – Feld Motor Sports®
announced today that Lucas Oil Products, Inc., based in Corona, Calif.,
signed on as the primary sponsor of the new Lucas Oil Crusader
Monster Jam® race team. 2011 marks the first year of this exciting sponsorship.


For
22 years, Lucas Oil has been supplying consumers with high-end
aftermarket automotive oil, additives, and car care products, such as
the popular Slick Mist line of car-care products. Through their
sponsorship activation with the new Lucas Oil Crusader monster truck
team, Lucas Oil will be backing the truck’s equipment with their
toughest products on the market.


“This
sponsorship is a model of Lucas Oil’s continued expansion into the
world’s most prominent forms of motor sports entertainment,” said
Charlie Mancuso, President, Feld Motor Sports. “The Lucas Oil Crusader
monster truck will be a welcomed addition to the 2011 Monster Jam
season.”


The
Lucas Oil Crusader monster truck is the newest addition to the Advanced
Auto Parts Monster Jam fleet of monster trucks and will be driven by
Monster Jam veteran Linsey Weenk. In addition to Lucas Oil’s commitment
to the Crusader monster truck, they have been a key partner of the
highly coveted Advanced Auto Parts Monster Jam World Finals
held in Las Vegas.


“Our
commitment to the Monster Jam series and the new Lucas Oil Crusader
monster truck team will allow us to excite our fans in a new way.”
Said, Bob Patison, Executive Vice President of Lucas Oil Products, “the
new design is amazing and we hope the fans will be drawn to the theme
as much as we are.  Lucas Oil knows what it takes to put a Monster Jam
performance together and Feld Motor Sports does an incredible job,
Lucas Oil is very proud to be a partner with Feld.”


At
the events where the Lucas Oil Crusader monster truck will be
competing, Lucas Oil will have a display setup at the Party in the
Pits, which will host product demonstrations as well as give fans an
inside look into their current and upcoming product line.


For more information on Monster Jam, please log on to www.monsterjam.com.


Never miss out on the latest Monster Jam news! Follow Monster Jam on Facebook and Twitter! Log on to www.facebook.com/MJonline and www.twitter.com/RealMonsterJam today!


 


About Feld Motor Sports®


Feld Motor Sports®,
Inc. is the world leader in specialized arena and stadium-based motor
sports entertainment.  Feld Motor Sports, Inc. productions include
Advance Auto Parts Monster Jam®, Monster Energy Supercross, AMA Arenacross Series, Nuclear Cowboyz
℠, and IHRA® Nitro Jam®
Feld Motor Sports, Inc. is a division of Feld Entertainment, the
world’s largest producer of live family entertainment.  For more
information on Feld Entertainment, visit
www.feldentertainment.com.


 


About Lucas Oil Products, Inc.


Founded
in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has
established itself as one of the fastest-growing lubrication product
lines in the consumer automotive aftermarket, featuring a line of
engine oils, greases, gear lubes, problem-solving additives and
car-care products. Through innovative product research and development,
along with aggressive marketing programs, Lucas Oil Products has
established itself as a worldwide leader in the lubrication industry.
Motorsports has always been part of the Lucas Oil culture and the
cornerstone of the company’s marketing strategy.  Such passion for
motorsports has inspired Lucas Oil to sponsor many race teams, events
and series at all levels, including, NHRA, IRL, ASCS, NASCAR, IHRA and
many more.  Lucas Oil has also taken ownership and operational control
of a number of high profile racing properties, such as: Lucas Oil Off
Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling
League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series,
Lucas Oil Speedway in Wheatland, Missouri and the Lucas Oil I-10
Speedway in Blythe, California.  In 2007 Lucas Oil founded its own
production house, Lucas Oil Studios, dedicated to high action
motorsports.  Currently Lucas Oil Studios produces over 300 hours of
original programming for networks such as, CBS, NBC, SPEED, Versus,
Outdoor Channel and MAVTV.  More information on Lucas Oil Products can
be found by visiting www.lucasoil.com.


 


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