Press Release

Lucas Oil AMA Pro Motocross Championship Welcomes Oakley as Major Series Sponsor for 2011 and Beyond

MORGANTOWN, W.Va. (April
6, 2011) - MX Sports Pro Racing has announced that Oakley, one of the
most iconic brands in the sports world, has made a multi-year
commitment to become a major series sponsor of the Lucas Oil AMA Pro
Motocross Championship, which is produced by MX Sports Pro Racing and
its strategic partner Alli Sports. The announcement comes as the series
celebrates its 40th year as the most prestigious motocross championship in the world.



"Oakley's
roots originated in motocross more than 35 years ago and to this day,
the brand is still committed to sponsoring the best athletes in the
business," said Anthony Paggio, Oakley Two-Wheel Motorsports manager.
"It's only fitting for Oakley to partner with the sport's most
prestigious race series in order to take the brand's relationship with
motocross to the next level. The AMA Pro Motocross Championship
provides Oakley the platform to reach out and interact with the
dedicated fans of this great sport and showcase the brand's superior
technology in the industry. Oakley is excited to see this new
relationship with MX Sports Pro Racing grow."



The
story of how Oakley came to be is one of the all-time great American
success stories. The Southern California-based company was founded by
Jim Jannard in the late 1970s when the future entrepreneur began
selling motocross parts from the back an old van while traveling to the
races. Through tireless hard work and innovation, Jannard was able to
build the Oakley brand into a multi-billion dollar global business.



"Having
Oakley come on board as a key partner in the Lucas Oil AMA Pro
Motocross Championship is a big win for this series," added Mark
Carter, General Manager of Strategic Alliances for Alli Sports. "Oakley
has played a major role supporting some of the best motocross riders in
history, and this three-year series partnership will now enable the
Oakley brand to formulate a well-rounded platform, touching the hearts
and minds of all motocross fans."



"Oakley
has always supported American Motocross, and their history is lined
with many of the biggest heroes our sport has ever known," said Davey
Coombs, Vice-President of MX Sports Pro Racing. "Ricky Carmichael,
James Stewart, Ryan Villopoto, Johnny O'Mara, Jeff Ward, Mark Barnett,
Ricky Johnson, Mike Bell, the list goes on and on. Even today's
reigning AMA Pro Motocross champion-Ryan Dungey-is an Oakley athlete.
We're all proud to now have Oakley as a major series partner in the
Lucas Oil AMA Pro Motocross Championship."



The
2011 Lucas Oil AMA Pro Motocross Championship kicks off on Saturday,
May 21 with the Rockstar Energy Hangtown Classic in Rancho Cordova,
Calif.



Tickets for the 2011 Lucas Oil AMA Pro Motocross Championship are on sale at www.allisports.com, Special discounts and incentives are available for advance ticket purchasers.



For more information on the 2011 Lucas Oil AMA Pro Motocross Championship, please log on to www.allisports.com/motocross.



For media information about the Lucas Oil AMA Pro Motocross Championship, please contact MX Sports Pro Racing via email at media@mxsportsproracing.com.





About the Lucas Oil AMA Pro Motocross Championship
The
Lucas Oil AMA Pro Motocross Championship is the world's most
prestigious motocross series. The Series is managed and produced by MX
Sports Pro Racing, whose mission is to raise awareness of motocross
racing through the promotion of professional championship racing events
nationwide.



The
series is also produced in conjunction with Alli, the Alliance of
Action Sports, a global business that encompasses national and
international action sports events, multimedia production and a
consumer-based lifestyle brand. Alli is owned by NBC Sports and MTV
Networks and represents a vast network of athletes, fans, brands and
properties.



The
Lucas Oil AMA Pro Motocross series is sanctioned by AMA Pro Racing, the
premier professional motorcycle racing organization in North America.
AMA Pro Racing operates a full schedule of events and championships
across every spectrum of motorcycle competition.


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