Press Release

Livia Lancelot Joins The Sidi Sports Stable 1







Sidi Crossfire boots with the Women's Motocross World Champion


 


Maser (TV), 17 January, 2011 - Women's motocross champion Livia Lancelot has officially become a part of the extended Sidi Sport family. Sidi's
stable of champions for the 2011 season is made up of great men and
great women, all athletes of the highest caliber who are extraordinary
people in and out of the race. Now their ranks are enhanced with
another important personality.




Sidi Crossfire boots 
will
be with the women's motocross champion for the next two seasons. These
boots are world champions in the world of cross, boots that have
already proven to be number one off road, having won numerous World
titles with the greatest champions in this field, athletes like Tony Cairoli and cross legend Stefan Everts.




Even though she has the body of a model, the face of an angel and sweet eyes, Livy has
already shown she has guts, determination and bravery to spare. Livia
and her "pink" colleagues in the World Championships are living proof
that in the motor world girls are no longer confined to sitting and
cheering on the sidelines.  In
fact, in spite of their beauty, these girls have taken on an important
role as stars on the track. Like a modern day Joan of Arc, once she's
put on her armour and straddled her steel horse, Livia is not afraid to
get down and dirty with the best of them, through the dust and mud of
motocross circuits throughout the world, putting all her rivals in line.







The
Frenchwoman from St. Denis was born in 1988 and started riding
motorcycles at the tender age of four. When she was 14 she made her
debut in the 125cc and at 16 she participated in the  French
Motocross Junior Championship, where she was the first girl to qualify
for the championship races by proving her mettle with her male
counterparts as well.





In 2008 Livia captured the cross world title to become the first Women's Motocross World Champion. It's
a title she surely would have recaptured in 2009, if she hadn't
suffered a setback caused by an injury. Livia returned to competition
in 2010 and was back on top from the get go, winning second place in
the final World Cup rankings.  Now
she's looking forward to the race for the 2011 title that's about to
get underway. Livia Lancelot 's ambitions go beyond the World
Championships, to the spectacular X-Games that will take place inAmerica, as well as the French Championships on her home turf. This year the queen of cross can count on one more pair of allies, her Sidi Crossfire boots, the boots that are unbeatable on any terrain.









 




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