Press Release

LeoVince USA Expands Brand Offerings, Announces Addition of BMC Filters, Dion Device

Richmond, California - United States - July 26th, 2012 - Following nine
years of tre- mendous growth, LeoVince USA will now offer an expanded
catalog of brands that fit the level of quality that LeoVince is known
for.This is the first time that LeoVince USA has expanded its brand
offerings via a partnership program. Each new partner will offer
complimentary brands that represent the same dedica- tion to quality,
durability and performance as the family of LeoVince products. The
first part- ner products are the Italian built BMC filter line and the
dynamic new Dion Device brake lever protector.
BMC is recognized globally as the top-level air filter manufacturer in
powersports. "We will begin to immediately modify our Track-Pack
performance package to include our ignition, exhaust and now a BMC
filter for one exceptional price," says LeoVince USA Executive Vice
President Tim Calhoun. "We will also now offer the widest and deepest
selection of BMC products in the North American market.

The new Dion Device brake lever guard is designed to protect the brake
lever, especially when two riders come together on the racetrack.
"Bringing the Dion Device to market was an easy deci- sion for me,"
Calhoun says. "The team at Dion Device is exceptional, and this device
was designed for one single purpose: to save riders' lives. The passion
that Stephane Dion and his team have poured into this product's design
is evident. Our Red Bull RoadRace Factory team has been using this
product all season, and they have been putting them to the test with
exceptional results."

Red Bull RoadRace Factory team rider #132 Jake Gagne

Dion Device
Regarding the future growth of LeoVince USA's brand offerings, Calhoun
adds, "We have no de- sire to become a large-box distributor shuffling
commodity items. Rather, we feel there is a defini- tive void in the
market for a company to offer a limited range of exceptional
performance brands that are sold and serviced with expertise. It has
always been our mission to make transactions with our dealer network as
easy as possible and to offer riders the technical expertise and
quality support they deserve on premium products as we've done with
LeoVince products."

Race fans at this weekend's Red Bull U.S. Grand Prix at Laguna Seca
will be able to see the BMC air filters and Dion Device on displays
throughout the venue, as LeoVince staff will be present to represent
all of their current and new product lines and to support our MotoGP
and AMA Pro Racing teams.

For more information about LeoVince USA and its product partners, visit
www.LeoVinceUSA. com, www.BMCAirFilters.com, and www.DionDevice.com.

0 comments

The Latest