Press Release

Kawasaki Launches Mobile Web Site


Powersports
enthusiasts now able to access information on-the-go.



 



IRVINE,
Calif.
(May 24, 2010)---Kawasaki Motors Corp., U.S.A., today announced the
launch of its mobile Web site, taking advantage of technologies available to
reach active, on-the-go powersports products consumers.  The site, which
has all the capabilities the company’s desktop Web site, is available for
immediate use, and is addressable at m.kawasaki.com.



            “As consumer usage of digital media has evolved
over the past few years, we have also progressed our capabilities,” said
Chris Brull, Kawasaki ’s
marketing communications director. “The mobile site is a better way to
serve the needs of an active online audience,” said Brull.



            “Our consumers are increasingly accessing the
Web through mobile devices, and the mobile Web site is another way that
Kawasaki is engaging them
on their platform of choice,” said Brull.  “We have been
focusing on digital communications during the past few years, and this is
another example of using the right technology to reach the right audience,
“ he said.



            According to Brull, the site will give potential
customers quick access to complete product details, including images,
specifications, MSRP, and unique videos. The mobile site will provide updated,
real-time information on an auto-refresh basis that’s updated in sync
with the desktop site.



            Brull cited the respected
Pew Research
Center ’s 2009
Internet & American Life Project  research showing that 32 percent of
Americans have used mobile phones to access the Internet, and 46 percent of
those mobile users indicate that on- the-go availability of information is very
important to them.



            The broad application of
Kawasaki ’s mobile site will also allow
dealership and trade show personnel to quickly access product information in the
field and engage customers on a timely basis.  Customers will be able to
opt-in to have the company’s ongoing promotions relayed directly to them
through text alerts, via their
mobile unit.



            Other features of the new outreach tool include the
ability for customers to receive immediate information when new products are
announced. And, if they wish to follow-up with a local dealer, the site will
automatically populate the dealer locator section with up to 10 dealerships in
close proximity to the zip code provided by the user.



            The site provides interfaces to immediately access
Kawasaki ’s Facebook
and Twitter profiles, as well as its YouTube channel.



Kawasaki Motors Corp., U.S.A.
(KMC) markets and distributes Kawasaki
motorcycles, ATVs, personal watercraft, utility vehicles and recreation utility
vehicles through a network of more than 1,475 independent retailers, with an
additional 8,000 retailers specializing in
Kawasaki power products and general purpose
engines. KMC and its affiliates employ nearly 3,300 people in the
United States , with 400 of them located at KMC's
Irvine , California
headquarters.



Kawasaki ’s
tagline, “Let the good times roll.”, is
recognized worldwide. The Kawasaki
brand has become synonymous with powerful, stylish motorcycles for over four
decades. Information about Kawasaki ’s
complete line of recreational products and
Kawasaki affiliates can be found on the
Internet at www.kawasaki.com.


.


0 comments

The Latest