Press Release

Jagermeister's 2010 Motocross Announcement



JAGERMEISTER/KTM
FACTORY RACING TEAM CONTINUES TO DRIVE MOTOCROSS


WITH
RIDER MIKE ALESSI AND DEBUT OF THE 350 SX-F BIKE




New Rochelle, NY.
Jägermeister, number one selling
imported liqueur in America, motocross fan favorite and the brand
known for consumer level innovative marketing programs and
promotions, has partnered with KTM Motorsports for the 2010 motocross
season. The Jägermeister/KTM Factory Racing Team will debut on May
22nd
at the opening round of the Lucas Oil AMA Pro Motocross Championship
Series – The Hangtown Motocross Classic in California. The team
will not only feature rider Mike Alessi but also a new generation of
bikes; the 350 SX-F.


 


Jägermeister serves
as the first and only spirit brand to act as a sponsor of Motocross.
The brand first entered the sport in 2009 while partnering with
MDK/KTM and is looking to continue involvement with the introduction
of the Jägermeister/KTM Factory Team in 2010 with sole team rider
Mike Alessi under leadership from team manager Casey Lytle.


Alessi returned to
the KTM Factory team for the second time in his pro career in October
of 2009 to assist in the development of the 350cc motorcycle, the
dream of 10 time motocross champion and Director of KTM Racing,
Stefan Everts. Alessi’s trademark #800 will be on the 350 SX-F
Jägermeister/KTM Factory Machine.


"I
really appreciate having a sponsor like Jägermeister, not only for
the support they provide the KTM team and me, but what they bring to
the sport of motocross. I feel that they are part of a movement that
is bringing our sport to the next level,” says Alessi.




Alessi’s
adventurous approach to motocross riding and his innovative approach
to the sport go hand-in-hand with the lifestyle of Jägermeister
consumers. “From music tours to trikes and Jägerettes to Tap
machines, Jägermeister continuously seeks new and innovative ways to
integrate the brand into our consumers’ lifestyle,” stated Bill
Henderson, Senior Vice President of Marketing and Advertising at
Sidney Frank Importing Company, Inc.


In celebration of the 2010 Motocross
season and partnership with KTM Motorsports, Jägermeister will be
hosting a sweepstakes for a grand prize of a 450
SX-F Jägermeister branded KTM motorcycle.
Additionally, three first place winners will win an iconic
Jägermeister Tap Machine. For a chance to win and official rules
and regulations, visit www.Jager.com
by September 4, 2010 and complete the online registration form. All
guests must be 21 to enter. No Purchase Necessary.


Alessi and the new
350cc bike will be racing at following races across the country
through September.

























































































Date



Venue



City



State



05/22/10



Hangtown Motor Classic



Rancho Cordova



CA



05/29/10



Glen Helen Raceway



San Bernardino



CA



06/05/10



Freestone Raceway



Wortham



TX



06/12/10



High Point Raceway



Mt Morris



PA



06/19/10



Budds Creek Motocross



Mechanicsville



MD



06/26/10



Thunder Valley Motocross



Lakewood



CO



07/03/10



Red Bud Raceway



Buchanon



MI



07/17/10



Spring Creek Motocross



Millville



MN



07/24/10



Washougal Motocross



Washougal



WA



08/14/10



Unadilla Valley Sports Center



New Berlin



NY



08/28/10



Moto-X 338



Southwick



MA



09/04/10



Steel City Raceway



Delmont



PA





















About
Jägermeister


Jägermeister,
which translates to "master hunter”, is the #1 selling
imported liqueur in the United States and one of the top shot brands
in the world. The liqueur is based on a secret recipe of 56 herbs,
blooms, roots and fruits from around the world.  Jägermeister,
with the distinctive square bottle, was developed in 1934 in Germany
and the brand quickly gained global fame through its innovative
marketing, unique taste profile and its association with good times.
Jägermeister Liqueur is 35% Alc. /Vol. and imported exclusively by
Sidney Frank Importing Company, Inc., New Rochelle, NY
www.jager.com.
Jägermeister is available in the following sizes in the United
States: 50ml, 100ml, 200ml, 375ml, 750ml, 1L, 1.75L.
DRINK
RESPONSIBLY
.


About KTM


KTM,
founded in 1953, is the second largest European motorcycle
manufacturer specializing in “Ready to Race” on and off road
motorcycles and ATVs. Proven successes in worldwide competition are
embodied into the design and function of each KTM race machine. KTM
has built a reputation for high-quality premium race ready machines
suitable for street and off road race competition and recreation.
With more than 160 World Championships and counting, the technology,
design and performance of KTM continues to race past the competition
time and again.





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