Jägermeister Drives Industry With Sponsorship of the 2010 Monster Energy®Ama Supercross, an FIM World Championship

Number One Selling Imported Liqueur in America Serves as First and Only Spirits Sponsor of Supercross

(New Rochelle, NY) – Jägermeister, the brand known for consumer level innovative marketing programs and promotions, will once again be recognized as the official and exclusive spirit sponsor world’s premiere stadium off-road motorcycle circuit: the 2010 Monster Energy® AMA Supercross, an FIM World Championship. Jägermeister is the first distilled spirit to sponsor AMA Supercross.

Monster Energy® Supercross fans will experience “Jager World” through the brand’s various initiatives on the 17-stop racing circuit. In addition to sponsoring the 2010 supercross season, Jägermeister will sponsor the Freestyle Motocross Jump Team to perform at supercross races, which includes top riders from around the world, including – Mike Metzger and “Cowboy” Kenny Bartram. The state-of-the-art Jägermeister Mobile Stage will be setup in the pit area of the stadiums* and will feature live music and DJs throughout the day. Jägermeister also plans to host riders and VIPs 21 years of age or older in the Jägermeister Dome, complete with the world renowned Jägerettes and various interactive games. At select Monster Energy® Supercross races throughout the 2010 season, Jägermeister will be conducting a text to win sweepstakes. Prizes include a brand new KTM/Jägermeister motorcycle and Jägermeister Tap Machines.

“Monster Energy® Supercross has proven to be a great platform for Jägermeister and we look forward to increasing our presence in the 2010 season,” stated Bill Henderson, Senior Vice President of Marketing and Advertising. “We are excited to continue building momentum in the supercross arena with the best in the industry, Feld Motor Sports℠ and top FMX riders Metzger and Bartram.”

“We are looking forward to another successful season with the Jägermeister supercross partnership,” said Todd Jendro, Senior Director of Operations, Feld Motor Sports℠. “Their global brand awareness and on-site activation will continue to enhance the overall supercross experience.”

“I am looking forward to getting back to my roots of supercross again,” says Bartram. “Even though I am not racing in the race, I feel like I am a big part of supercross again with the Jägermeister FMX team.” Mike Metzger adds, “I’m excited to be at the Supercross and Outdoor Nationals and ride with Cowboy Kenny Bartram and the MOB Syndicate riders Rob Distler & Thomas Alves.”

Activation of the Jägermeister supercross sponsorship begins with the season opener at Angel Stadium in Anaheim, California on January 9, 2010 and will take place in 15 markets throughout the country. The 2010 Monster Energy® Supercross schedule is located on Jägermeister’s newly redesigned website, www.jager.com.

Know your limits. Always Drink Responsibly.

*The Jägermeister Mobile Stage will be present in the following cities: Anaheim, Phoenix, San Francisco, San Diego, Dallas, Jacksonville, Houston, St. Louis, Salt Lake City and Las Vegas.

About Jägermeister

Jägermeister, which translates to "master hunter”, is the #1 selling imported liqueur in the United States and one of the top shot brands in the world. The liqueur is based on a secret recipe of 56 herbs, blooms, roots and fruits from around the world. Jägermeister, with the distinctive square bottle, was first developed in 1934 in Germany and the brand quickly gained global fame through its innovative marketing, unique taste profile and its association with good times. Jägermeister Liqueur is 35% Alc./Vol. and imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY www.jager.com. Jägermeister is available in the following sizes in the United States: 50ml, 100ml, 200ml, 375ml, 750ml, 1L, 1.75L.

DRINK RESPONSIBLY

About Feld Motor Sports℠

Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Monster Jam®, Monster Energy® Supercross, AMA Arenacross Series, Freestyle Motocross, Nuclear Cowboyz℠ and IHRA® Nitro Jam®. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit www.feldentertainment.com.