GoPro Becomes Official Sports Camera of Loretta Lynn's‏

Morgantown, W.Va. (July 27, 2011) - MX Sports is
proud to welcome GoPro as the official sports camera of the 2011 Red
Bull AMA Amateur National Motocross Championship presented by AMSOIL-the
world's largest and most prestigious amateur motocross race.

GoPro is further delving into the motocross industry by showing
their support of Amateur Motocross at Loretta Lynn's in 2011 and beyond.
As the exclusive sports camera of this year's National, GoPro will be
on site throughout the week, showcasing their innovative HD HERO camera
and supporting an array of amateur racers.

GoPro's HD HERO's versatile design, durable construction and
lightweight properties make it the perfect camera for motocross action.
It provides riders with multiple ways to mount or wear the camera, be it
on the helmet or chest. It can withstand the physically demanding
nature of motocross racing, and riders don't even feel it because it's
so light.

"Loretta Lynn's is steeped in history and is the proving ground for
tomorrow's pro riders. GoPro is stoked to be onboard as the official
and exclusive camera. We are a key sponsor at the professional level of
motocross, sponsoring the marquee series for both outdoor and indoor
and we are thrilled to start our relationship with the most prestigious
event on the amateur level. The enthusiasm and the intensity the riders
at Loretta Lynn's display is as exciting as any other. We look forward
to providing riders with our HD HERO cameras so they can capture, create
and share videos with their fans," says Todd Ballard, Director of
Sports Marketing.

The Loretta Lynn's race, which was founded in 1982 at the home of country music icon Loretta Lynn, will celebrate its 30^th
Anniversary this summer. As the most prestigious amateur motocross race
in the world, Loretta Lynn's serves as the last step in the graduation
of young athletes to the professional ranks of AMA Motocross and
Supercross.

The National Final will be held August 1-6 at the home of country
music legend Loretta Lynn in Hurricane Mills, Tenn. In 2011, thirty-five
champions will be crowned at what marks the 30^th Anniversary
celebration of the greatest motocross vacation in the world - the Red
Bull AMA Amateur National Motocross Championship presented by AMSOIL.

The Red Bull AMA Amateur National Motocross Championship is the
world's largest and most prestigious amateur motocross racing program.
The national qualifying program consists of 52 Area Qualifiers (February
through May) and 12 Regional Championship (June) events hosted at
select motocross facilities across the country. The qualifying system
culminates in the National Final (first week of August) hosted annually
at the home of country music star Loretta Lynn in Hurricane Mills,
Tenn., since 1982. Nearly 25,000 racers attempt to qualify in 33 classes
for the 1,400 available positions at the National. Christened "The
World's Greatest Motocross Vacation", the National event serves as a
launch pad for some of the biggest names in professional motocross and
supercross, including Ricky Carmichael, James Stewart, Ryan Villopoto,
and Ryan Dungey. The national program is produced by MX Sports, Inc., a
West Virginia-based race production company. For more information,
please visit www.mxsports.com.

Based in Half Moon Bay, California, GoPro is the world's leading
activity image capture company. GoPro's HD HERO line of wearable and
gear mountable cameras are used by more consumers and video production
professionals than any other camera in its class. GoPro's products are
sold in over 60 countries, in specialty sports retailers, Best Buy, and
at gopro.com.