Press Release

Fuel TV Promotes Two Key Executives




CJ Olivares becomes Executive Vice President,
Shon Tomlin moves to Senior Vice President of
Programming and Marketing







LOS ANGELES, CA -
FUEL TV’s Vice President of Programming and Development,
Shon Tomlin , has been promoted to Senior Vice
President of Programming and Marketing, it was announced today by
CJ Olivares , FUEL TV’s General Manager, who
was also promoted from his position of Senior Vice President to Executive Vice
President. He remains the network’s General Manager.



“We’re
excited about the promotion of Shon at FUEL TV,” says Olivares. “He
has helped define the programming of the network over the last several years by
developing exciting series like ‘The Adventures of Danny & The
Dingo’ with two-time Olympic silver medalist Danny
Kass , fan favorites like ‘The Captain and Casey
Show’ and the ‘Built To Shred,’ and the upcoming
‘Bubba’s World’ starring motocross champion James
‘Bubba’ Stewart. With his new duties also overseeing the
network’s marketing, he’ll be able to better align our marketing
and programming efforts and help push the growth of these shows directly.”





“FUEL TV has
great teams both making and marketing our shows,” says Tomlin.
“Under this new structure, they’ll be able to work more closely to
maximize the push we put behind each of our series.”





As the Senior Vice President
of Programming and Marketing, Tomlin now oversees FUEL TV’s marketing
department, including consumer marketing and on-air promotions. He also
continues overseeing FUEL TV’s programming department, including program
scheduling and acquisition, managing the development and production of shows
for FUEL TV by independent production companies, and supervising FUEL
TV’s music department. Series developed under Tomlin’s direction
include surf shows such as the two-time Emmy Award winning “FiNS,”
“Drive Thru,” and “On Surfari;” motocross shows
“The Moto: Inside The Outdoors,” “Thrillbillies,” the
original incarnation of “Nitro Circus,” and “The Great Ride
Open;” skateboarding programs like “American Misfits;”
snowboarding series “Tracking Eero,” and “The Standard
Snowboard Show;” and the late night comedy series
“Stupidface.”





Tomlin joined FUEL
TV as Executive Producer in 2003, prior to the launch of the 24/7 action sports
cable network, where he helped guide FUEL TV’s in-house production team
in the development and production of in-house series such as
“Firsthand” and “The Weekly Update,” as well as the
creation of more than two dozen specials and event broadcasts.





With the move to
Executive Vice President, CJ Olivares
continues in his role as General Manager of FUEL TV, overseeing all day-to-day
network operations. His responsibilities also include managing advertising
activities and developing cross-platform opportunities. Olivares will similarly
develop international channels and FUEL TV programming blocks in major
territories around the world. He became the network’s GM in August of
2007.





Olivares joined FUEL
TV as its first employee in December, 2002 and has seen the network grow from
five million homes to more than 30 million in the U.S.
today – and dedicated networks up and running in
Australia and Europe .
FUEL TV has distribution agreements with every one of the nation’s top
cable and satellite providers. Many of its popular series including
“Firsthand,” “New Pollution” and “FUEL TV
presents Camp
Woodward ” are also available for
paid download on iTunes, and can be watched in HD on www.fuel.tv, as well as, on Hulu, Amazon, and
other websites.



About
FUEL TV



FUEL TV is the action
sports lifestyle network for skateboarding, snowboarding, surfing, BMX,
motocross, and wakeboarding. Through its original and commissioned series and
specials, short-form content, films, and prestigious event coverage, the
channel features action sports athletes, emerging musicians, celebrities, and
breaking news. FUEL TV was launched July 1, 2003 and is seen in more than 30
million U.S.
homes. FUEL TV has networks in Australia
(FUEL TV Australia) and Portugal
(FUEL TV Portugal) and its content is viewed in more than 50 countries around
the world.


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