Fathead Awards Real. Big. Bucks For Ultimate Room Makeover

Fathead Moves into Room Remodeling Launching National Online $10,000 Room Makeover Sweepstakes

Livonia, MI.  September 10, 2007 – Fathead®, the fast-growing sports and entertainment brand best-known for its life-size wall graphics launches a national online sweepstakes with ePrize, the worldwide leader in interactive promotions, starting this month until November 20, 2007, the promotion is called the “LIVE BIG $10,000 Room Makeover” where one lucky participant will win the opportunity to transform any ordinary room in their home into an extraordinary, Fathead-filled, room of dreams.

“At Fathead, we know how exciting it is to put our products up on the wall for the first time. We get so many photos every week from fans showing us where and how they’ve placed their favorite athlete, team or entertainment icon in their homes and offices. With this great $10,000 room-makeover promotion being executed by our trusted partners at ePrize, we’re very excited to have such a fun and relevant Fathead promotion launch with so many of our new products.” says Brock Weatherup, Chief Executive Officer, Fathead.

Contestants can enter the sweepstakes daily at www.fatheadroommakeover.com for their chance to win the grand prize of a $10,000 room makeover, including $500 of Fathead images.  A local interior designer will be selected from the winner’s area to create the lucky fan’s ultimate dream room.  Fathead will make the experience a local story by engaging local design talent and retail outlets, getting everyone involved!

Weekly prizes will also be given away including Fathead images along with $50 gift cards to Home Depot and Target. 

“By offering the chance to win a room makeover, Fathead is creating an exciting, interactive way to connect with contestants,” says ePrize founder and CEO Josh Linkner,  

After contestants have entered the contest they can also view all Fathead product lines available for purchase at www.fathead.com or by calling (877)-FATHEAD where over 400 of the best sports and entertainment images can be found.

A “Fathead” is a bold, colorful, life-size wall graphic of sports and entertainment stars. The 3-D-like vinyl graphics have a special adhesive backing that enables them to be moved from wall to wall.

Fathead offers NASCAR race cars and drivers, collegiate football helmets and logos and professional team logos.  Other Fathead offerings include MLB, NBA, NHL, MLS, WWE, Dallas Cowboys Cheerleaders, and Sports Illustrated Swimsuit models, Spider-Man, Family Guy and The Simpsons. 

Fathead images are approximately 6 feet tall by 3 feet wide, helmets are approximately 4 feet tall by 4 feet wide, race cars are about 3 feet high by 7.5 feet wide, while logos vary, ranging from 3 to 4 feet tall by 3 to 4 feet wide.

About Fathead LLC: The Livonia, Mich-based company whose products are commonly referred to as Fatheads, has become the preferred home, personal and lifestyle décor purchase for sports and entertainment enthusiasts of all ages. The most popular Fathead product line consists of a colorful vinyl wall graphic of popular sports stars, NASCAR race cars and entertainment characters. Fathead LLC maintains license agreements with WMG, the NFL and PLAYERS INC., Collegiate Licensing Company, Licensing Resource Group, Inc., MLB, MLS and MLBPA, MLS, Action Sports, NASCAR, NBA Entertainment, NHL and NHLPA, Dallas Cowboys Cheerleaders, Lucasfilm, Ltd., Twentieth Century Fox Film Corporation, Gracie Films, Time, Inc., Marvel Characters, Inc., Columbia Pictures Industries, Inc., and Spider-Man 3, the Movie. Fatheads can be seen and purchased at www.fathead.com or 1-877-FATHEAD and will soon be available at preferred retailers throughout the United States.

Fathead LLC is a privately-held company led by Dan Gilbert, chairman and founder of Quicken Loans, the nation’s largest online mortgage lender. Gilbert also is Majority Owner of the NBA’s Cleveland Cavaliers basketball team.  Dan and his partners also operate Flash Seats LLC, which replaces physical tickets for sporting events with an electronic approach; and the American Hockey League’s Lake Erie Monsters franchise, that will begin play at Cleveland’s Quicken Loans Arena in the 2007-08 season. 

About ePrize, LLC: As the worldwide leader of interactive promotions, ePrize creates one-to-one relationships between advertisers and their individual customers.  With a focus on motivating specific consumer behavior, campaigns range from online sweepstakes to global points-based loyalty programs.  Since 1999, ePrize has successfully launched more than 3,400 promotions for 73 of the top 100 brands (as ranked by Advertising Age), including Coca-Cola, American Express, Dell, General Motors, The Gap, Yahoo!, Southwest Airlines, P&G, Disney, and Subway.  ePrize has earned numerous awards, including the number-six ranking among the PROMO 100. ePrize's more than 350 professionals are dedicated to delivering extraordinary service, along with immediate and measurable results.  Headquartered in Detroit, the company also has offices in New York, Chicago, Los Angeles, Dallas, and London.  For more information, visit www.eprize.com.