FUEL TV to Premiere “Nuclear CowboyzSM: Behind the Scenes” February 1st

AURORA, Ill. (January 29, 2010) – Feld Motor Sports℠ announced today that
FUEL TV will air “Nuclear Cowboyz: Behind the Scenes,” a look at the making of the
world’s
greatest freestyle motocross production, on Monday, February 1 at 8:00 p.m. EST. This
30-minute show captures everything from the Nuclear Cowgirlz™ dance tryouts in Los
Angeles, to the vigorous two-week rehearsals at the LA Sports Arena, where the
first-ever North American choreographed freestyle motocross tour was assembled.

Before the tour kicked off at Pittsburgh’s
Mellon Arena on January 2, FUEL TV captured the long days and hard nights as
the action-packed production began to crystallize. The world’s top riders, led
by Nate Adams and Jeremy “Twitch” Stenberg, paved the way for the new era of
freestyle motocross with never before-seen sequences. The highly trained
freestyle motocross riders and the knowledgeable creative team collaborated to
create the perfect blend of live entertainment with unbelievable tricks and
adrenaline-pumping theatrics.

In addition to Adams and Stenberg, the
Nuclear Cowboyz cast of riders includes Adam Jones, Mike Mason, Ronnie Faisst,
Todd Potter, Beau Bamburg, Nixey Danielson, Jim McNeil, Dustin Miller, Matt
Buyten, Brian Foster, Jimmie McGuire and Jackson Strong. “Nuclear Cowboyz:
Behind the Scenes” features candid accounts from these riders in preparation
for the heart pounding two-hour show. The extraordinary special will be
rebroadcast on FUEL TV ten times in the month of February.

FUEL TV’s “Making of” Nuclear Cowboyz
Broadcast Schedule

February 1        8:00 p.m. EST

February 1        11:00 p.m. EST

February 3        12:30 p.m. EST

February 4        9:30 p.m. EST

February 6        Noon EST

February 7        7:00 p.m. EST

February 9        9:30 p.m. EST

February 9        1:00 a.m. EST

February 10       1:00 a.m. EST

February 18       6:00 p.m. EST

February 24       4:00 p.m. EST

Produced by Feld Motor Sports, the Nuclear
Cowboyz tour is creating a new frontier in freestyle motocross by combining the
high-octane sport and the high caliber of entertainment production for which
company is known. The story line rips wide open when the Nuclear Cowboyz
reunite after chaos rocks their world. The sparse population divides into two
tribes which operate without governance and compete for supremacy.

“Fans will be blown-away by this new
freestyle motocross performance format which includes a special appearance by
Derek Guetter presenting an extraordinary back-flipping quad,” says Charlie
Mancuso, President of Feld Motor Sports. “New creative elements are integrated
throughout the show and include the exclusive Nuclear Cowgirlz dancers, the
latest pyrotechnics and pulsating hard rock music, exotic acrobatic fire
presentations, sky-high stilt walkers, astonishing fire-breathers and the famed
“Grindergirl.”

“We were fortunate to have incredible access
to this unprecedented project and to capture the intense two weeks that led up
to the launch of this tour,” says Shon Tomlin, VP Programming & Development
for FUEL TV and executive producer of the TV special.  “This was a rare
opportunity to see your favorite FMX stars pioneer a whole new format of action
sports entertainment.”