Press Release

FMF Launches FMF Power Beverage

Iconic Action Sports Brand FMF Racing Launches New Line of FMF Power Beverages


Motorsport Performance Pioneer Joins Forces with Beverage Guru to Rev Up Energy Drink Market with All-Natural Offering


Los
Angeles, CA (May 19, 2011)
—FMF Racing, one of the most recognized and
revered names in the world of motorcycle sports, today announced the
official launch of FMF Power Beverage. Developed with the rigors of the
extreme athlete in mind, FMF POWER is a crisp, refreshing, all-natural
Power Beverage loaded with a proprietary PowerBlend™ of clean,
long-lasting healthy nutrients, vitamins and antioxidants for immediate
and sustained power.


Formulated in conjunction with new age beverage wunderkind, Lance
Collins, founder of Fuze Beverages and NOS High Performance Energy
Drink, FMF POWER was formulated with a proprietary PowerBlend™ which
consists of Natural Caffeine, Panax Ginseng, Green Tea and Yerba Mate
extracts. FMF POWER’s benefits stem from its four pillars – Hydration,
Recovery, Performance and Energy. Each pillar is uniquely designed to
help deliver the elements every rider needs to reach the top of the
podium. Performance and Energy rely on key vitamins and natural
metabolic stimulants to help on the track, while Hydration and Recovery
fortify the body with organic electrolytes and immunity supplements
after you’ve given it your all.


No stranger to the motorsports market, Collins has a proven track
record in the racing community, “With NOS we hit a vital nerve in the
automotive community; I believe we again have such an advantage
featuring a timeless brand like FMF. FMF has always been surrounded by
world-class athletes, so this is a real opportunity to bring a real
performance product to a category oversaturated by brands surviving
solely on show over go,” said Collins.


FMF Racing owner and founder Don Emler has built legacy of speed and
performance in motorcycle racing that dates back nearly forty years and
involves supporting teams, athletes and the top racing sanctions around
the country. As such, the FMF brand is deeply and authentically
embedded in the motocross culture, which has become a marketing
battleground for energy drinks. “We got into building performance parts
because we love to ride and race motorcycles. Maintaining a healthy,
active lifestyle is key to racers and action sports athletes, so we
felt strongly about bringing FMF POWER to market as an all-natural
energy alternative that can enhance a rider’s performance out on the
track. Developing FMF POWER is just another opportunity for us to give
back to the sport we love,” said Emler.


FMF POWER is available at select stores in the Los Angeles area and
will be rapidly rolling out in key markets, nationwide, in the coming
weeks. Packaged in proprietary, resealable 16 Oz. Alumi-Tek bottles,
FMF Power Beverages will come in two distinct flavors, Citrus Lemonade
and Fruit Punch. You can grab your own bottle of FMF POWER at your
local convenience, drug and grocery retailers for a suggested retail
price of $2.49. To learn more, load FMFPOWER.com.


About FMF Racing

Owner and founder Don Emler started FMF Racing in 1973. Don’s vision
was to provide the top level US racing equipment at the grass roots
level. FMF was formed in Don’s garage and is now located in Rancho
Dominguez in a 90,000 sq ft state of the art manufacturing facility.
FMF’s goal is simple; design and manufacture the world’s best
performance exhaust 100% in the USA under one roof.


About FMF Power Beverages

FMF POWER is a crisp, refreshing, all-natural Power Beverage loaded
with a proprietary PowerBlend™ of clean, long-lasting healthy
nutrients, vitamins and antioxidants for immediate and sustained power.
FMF POWER’s benefits stem from its four pillars – Hydration, Recovery,
Performance and Energy. FMF POWER is available in Citrus Lemonade and
Fruit Punch flavors and both are ‘Tunnel pasteurized’ to preserve
efficacy and flavor. For more information, load FMFPower.com

0 comments

The Latest