Press Release

Engine Ice Hi-Performance Coolant Names New Corporate Mascot, "Marty, The Engine Ice Polar Bear"


CycleLogic
Products, Inc
., the manufacturer of Engine Ice Hi-Performance Coolant
is proud to announce the name of our new corporate mascot, "Marty, the
Engine Ice Polar Bear."

Engine
Ice Hi-Performance Coolant held a month long contest during July to
name the new company mascot, a polar bear. Eric Sherman of California
came up with the winning name of "Marty" not through creativity or by
being fancy, but by honoring a long-time friend of both his and Engine
Ice who passed away several years ago.

Marty "Marcad" Cadalora was a motocross lover and racer to his core. The old
phrase "eat, breathe, sleep, live, love and ride motocross" must have
been written about Marcad, because that described him to the letter.
Marcad died the way he likely wished to, and not in some horrible riding
or racing accident, but on an August afternoon, six years ago next
week. After Marcad completed a practice session at a local motocross
track, he sat in his chair and rested, typically napping, as he often
did, only this time Marcad didn't wake up. Marty's last actions was a
good riding session, some bench racing with friends and the last sounds
in his ears was that of motocross bikes on the track, as he fell into
his quiet slumber and onward to heaven.

Eric
Sherman of Long Beach, California, will receive one of the first issue
Engine Ice T-Shirts featuring the newly named "Marty the Polar Bear," a
case of Engine Ice Hi-Performance Coolant and $100 in cash...over a $200
value. Eric will also receive a MX vs ATV ALIVE "Swag Pack" consisting
of a T-shirt, poster and copy of the hit game, MX vs ATV ALIVE.

If you would like to see all the suggested names, you may do so through the Engine Ice Facebook page, www.facebook.com/EngineIceCoolant

Available
worldwide, Engine Ice Hi-Performance Coolant is the top selling brand
of coolant and antifreeze product in the U.S. motorcycle and powersports
industry. Racers using Engine Ice Hi-Performance Coolant have won
hundreds of National Championships, including several dozen
Championships at Loretta Lynn's Ranch

"CycleLogic
Products, Inc. and our product, Engine Ice Hi-Performance Coolant is
proud to honor our friend, Marty "Marcad" Cadalora. Marty was one of our
earliest product advocates, as well as dear friend, and what better way
to memorialize him and his love of motocross and motorcycling" - David
A. Kimmey, President, CycleLogic Products, the makers of Engine Ice
Hi-Performance Coolant

Make
sure you stop by the Engine Ice Hi-Performance Coolant Hospitality Area
located by the swimming pool during the week of the Loretta Lynn's AMA
Amateur National Motocross Championships, to have a sit, cool off, meet
new friends, relax and collect some of our fun giveaway items or join in
some of our various activities.


About
CycleLogic Products, Inc.:
Based in Merritt Island, Florida, CycleLogic
Products Inc. is the manufacturer of Engine Ice Hi-Performance Coolant,
the World's premier coolant and antifreeze product. Racers using Engine
ice Hi-Performance Coolant have won hundreds of championships at most
every level, amateur and professional in motocross, road racing,
karting, auto racing and more. Engine Ice Hi-Performance Coolant is
distributed by Parts Unlimited, Tucker Rocky, Western Powersports and
more, see http://www.engineice.com/distribution.html for additional distribution channels.

To learn more about Engine Ice Hi-Performance Coolant, visit our website at www.engineice.com and www.facebook.com/EngineIceCoolant
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