Press Release

DC Announces Sponsorship Of Rockstar Energy Suzuki Lites Team‏





January 4, 2011  – HUNTINGTON BEACH, CA –

DC is proud to announce its sponsorship of the Rockstar Energy Suzuki
Lites team for the 2011 AMA Supercross and Motocross season. This
premier factory Suzuki Lites team includes some of the most promising
and upcoming riders in the industry including Jason Anderson, Ian
Trettle, Martin Davalos, and Ryan Morias.


“We couldn’t have asked for a better group of talented riders to
represent DC at Supercross this season,” said Brian Cassaro, DC’s
Action Sports Marketing Director. “It’s going to be really fun to
follow this elite team through-out the season and get to celebrate
their successes with them.”


As part of their first event on the DC Moto Team, Ian, Martin and Ryan
came out to DC’s 2nd Annual Moto Team Ride day last month where they
rode at the DC Moto TF at the Pala Raceway with some of the best
motocross athletes in the world including Jeremy McGrath, Robbie
Maddison, Travis Pastrana and Nate Adams.


“Everyone with the Rockstar Energy Suzuki team is so pumped on this new
partnership with DC,” said Team Manager, Bobby Hewitt. “The guys are
really excited to be a part of DC’s team of elite athletes and
represent DC by wearing their footwear.”


Look for the team to kick off 2011 with the Monster Energy AMA
Supercross season opener this Saturday, January 8th in Anaheim, CA.
Keep up with the DC Moto team and all the latest news at http://www.dcshoes.com and on DC’s Facebook pages, including the new DC Moto page, at http://www.facebook.com/DC.Shoes and http://www.facebook.com/DC.Moto.






About DC:

Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader
in performance skateboarding shoes and renowned action sports brand.
Today DC stands as a global brand whose product line has expanded to
include men’s, women’s and kids’ skateboarding and lifestyle shoes,
apparel, snowboards, snowboard boots, outerwear, and accessories.

 

As one of the cornerstones of its marketing strategy, DC has built a
world-class team of professional skateboarding, snowboarding, surfing,
BMX, motocross and rally athletes that exemplify and enhance DC’s
brand, develop its signature products, and support its promotional
efforts. DC is a subsidiary of Quiksilver, Inc.
 


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