CANIDAE All Natural Pet Foods Teams Up With Lucas Oil Products

Corona, California (February 1, 2010) - Today it was announced that CANIDAE All Natural Pet Foods has aligned itself in a marketing partnership with Lucas Oil Products
and the far reaching motorsports properties that fall under the Team
Lucas umbrella. No stranger to motorsports marketing, CANIDAE will add
to its already impressive list of racing interests that include the NHRA Top Fuel Funny Car of Jim Dunn Racing, the Rockstar Energy Suzuki CANIDAE Pro Supercross and Motocross Team, CANIDAE Sand Drag teams and the CANIDAE Pet Foods off road Trophy Truck and Class 6 Truck.

"This
connection with Lucas Oil Products provides us with the opportunity to
share our message of Responsible Pet Ownership and the CANIDAE product
line to the national and worldwide audience that is passionate about
motorsports and their pets. Each of these individual series that Lucas
Oil oversees provides unique and exciting racing and we can't wait to
be a part of it," said CANIDAE Director Scott Whipple, himself a sand
dragster record holder and co-driver of the CANIDAE Pet Foods Trophy
Truck.

This comprehensive program will
provide CANIDAE with a full slate of national grass roots racing event
programming and on-site activation opportunities to complement their
high profile motorsports endeavors. Along with fielding teams in many
of the involved series, CANIDAE will be the Official Pet Food of the
Lucas Oil Off Road Racing Series, Lucas Oil Pro Pulling League, Lucas
Oil Late Model Dirt Series, Lucas Oil ASCS Sprint Car Dirt Series and
the Lucas Oil Drag Boat Racing Series.

"All of
the folks at CANIDAE share our enthusiasm for racing," said Lucas Oil
Products Executive Vice-President Bob Patison. He continued, "We are
delighted that they see the wide ranging marketing opportunities that
are created with this partnership and we look forward to working with
them side by side to accomplish their goals."

Founded
out of love for pets and animals, CANIDAE Pet Food, Inc. manufactures
and distributes a complete line of healthy, meat-based, holistic, all
natural dog food, cat food, and gourmet pet treats sold worldwide
through independent pet food retailers including over 7,000 locations
throughout the United States and Canada. For the most recent
information about CANIDAE and its line of healthy pet products, visit www.canidae.com

In
accordance with its philosophy of promoting Responsible Pet Ownership
through proper nutrition and care, CANIDAE All Natural Pet Foods is the
title sponsor of the Responsible Pet Ownership blog which provides
helpful tips and advice for caring pet owners. This daily RPO blog
exists as a free service to all pet owners, offering articles from a
range of professional pet authors on topics such as natural nutrition,
training and exercise, veterinarian care, planned breeding, spaying and
neutering, and supporting reputable breeders and rescue groups. Pet
owners can subscribe to these informative daily articles at canidaepetfood.blogspot.com

Founded
in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has
established itself as one of the fastest-growing lubrication product
lines in the consumer automotive aftermarket, featuring a line of
engine oils, greases, gear lubes and problem-solving additives. Through
innovative product research and development, along with aggressive
marketing programs, Lucas Oil Products has established itself as the
number one selling fuel treatment and additive products manufacturer in
America and Canada. Lucas Oil Products has long been directly involved
in the American racing industry at all levels through multiple vehicle
sponsorships and racing events.

For more information about Lucas Oil Products, please visit www.LucasOil.com