Press Release

Beta and Carlsson Shine at ISDE







Junior World podium and Top-10 E2 class finish for Johan Carlsson and the 2011 Beta 450 RR





Johan Carlsson on his Beta 450 RR going strong on day three of the ISDE in Morelia, Mexico.



PASO ROBLES, CA (November 10, 2010) - Johan Carlsson of Sweden proudly
represented his country and Beta Motorcycles at the recent 2010
International Six Day Enduro. The 21-year-old piloted his 2011 Beta 450
RR in Morelia, Mexico to an impressive finish which not only garnered
him an individual gold medal, but a podium finish for his country as
well.

Carlsson
contested the ultra-competitive E2 class as a member of the Swedish
Junior Trophy team and turned plenty of heads among the top enduro
riders in the world with his strong performance. The young Swede
maintained a solid top-ten position in the overall E2 standings
throughout the week - one of the only Junior riders to do so.

Six
days of punishing terrain and special tests (or five days, actually...)
pushed bikes and riders to their limits but Carlsson and his Beta 450
RR remained strong throughout the ISDE to ninth place overall in the E2
standings. In the process Carlsson helped lead his Swedish team to the
Junior Trophy podium where they finished second overall, just ahead of
the United States.


American Beta
is the United States distributor of Beta Motorcycles which is based in
Florence, Italy. For more information on Beta's line of Enduro and Dual
Sport bikes, as well as the championship-winning line of EVO Trials
bikes, please visit www.AmericanBeta.com.













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