Press Release

Bel-Ray Super B Honda Dakar Report

FARMINGDALE, NJ – January 19, 2012– Bel-Ray Company, Inc Bel-Ray Super B Honda Dakar Report-


Bel-Ray Super B Honda Concludes Dakar Rally With a Positive Finish.


Dakar
is a 15 day 8,300 kilometer race through Argentina, Chile and Peru.
With 443 vehicles taking part in 2012 event, the rally is the largest
race of its type
in the world.


Often
referred to as the world’s toughest race, the 2012 Dakar certainly
lived up to its name. The rally began in Argentina on New Year’s Day.
The Bel-Ray Super
B team of Quinn Cody, Sam Sunderland and Juan Carlos Salvatierra were
considered to be top contenders for a victory, but this hope was short
lived.


The
first day of the race began with success for the Bel-Ray team as team
leaders Sunderland and Cody were within the top 40 positions. Cody was
ranked in 9th and
Sunderland was ranked in 35th.


Day
2 saw the beginning of the team’s problems when the first of the
Bel-Ray riders was forced out of the event. Elite rider, Sam Sunderland,
was ruled out of the
race with a technical issue.  Despite his valiant efforts to remedy the
situation, he was unable to resolve the problem, and was forced out of
the event.  When he retired, Sunderland was competing in the top 10 of
the 188 rider field.


The
team’s second elite Quinn Cody started the race exceptionally well and
was into a top 10 position during the early stages. On day 3, disaster
struck the young
American rider. In a high speed, spectacular crash, which was seen
around the world, Cody was injured. His injuries included a suspected
broken clavicle, a lance to the eye and a concussion. His injuries were
too much to continue, and another of Bel-Ray’s
racers was forced to retire from the event.


Cody's
crash left Juan Carlos Salvatierra as Bel-Ray's final hope for a
respectable finish in the event. Making progress from an early position
outside the top 150,
Salvatierra performed with great skill and promise. He progressed
through the field, winning several non-elite class special stages along
the way. With his teammates out of the event, Salvatierra was the lucky
recipient of some of the special parts reserved
for team leaders Cody and Sunderland. Salvatierra rewarded the team by
ending the 15 day event in 31st position.


Despite
the difficulties endured by Sunderland and Cody, the 2012 Dakar was a
positive experience for the Bel-Ray Super B Honda team. The finish shown
by Salvatierra
is a sign of things to come for the Bolivian rider. Sunderland and Cody
will regroup for the 2013 running of the Dakar, beginning next January.



Bel Ray Company Inc was

founded in 1946 and is a privately held, woman owned business serving
the lubrication needs of powersports, industrial and mining customers
worldwide. 
Bel-Ray is

recognized as the leader in the specialty lubricants industry for
setting high standards of quality and performance with products
formulated for the motorcycle, automotive, aviation, energy, food,
marine, military, mining, OEM, Industrial steel, and textile
industries.



“Flex Your Engine” with Bel-Ray’s superior Powersports line that
delivers top quality Made-in-the-USA products to motorcycle and
recreational vehicle enthusiasts around the world. Bel-Ray products are
available at powersports dealers worldwide. Visit 
Bel-Ray.com for
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