Press Release

Bel-Ray Partners with Parts Europe


FARMINGDALE, NJ
–Bel-Ray Company, Inc.  –the leading
USA-based lubrication manufacturing company is pleased to announce
their partnership with Parts Europe for distribution of Bel-Ray’s
Powersports line in key European markets.

To augment Bel-Ray’s
current distribution channels throughout Europe, Parts Europe will
initially distribute into France, Germany, Italy, Ireland, Poland,
Spain and the UK, with other countries to follow.  Bel-Ray has been
sold throughout Europe for more than thirty years.

“Our company
has been a distributor of Bel-Ray in the United States for many years
and it gives us great pleasure to be able to add this quality brand to
our Parts Europe roster. Bel-Ray is an industry leader worldwide and we
are proud to be associated with them” said Fred Fox, Parts Europe.

“Bel-Ray
has a long and sustained market presence in Europe, largely based on
brand integrity and innovative product technology.  As the first
premium brand to have launched in Europe, we are excited to work with a
similarly innovative company, like Parts Europe who has also taken a
market leading position in Europe,” said Bel-Ray Chief Operating
Officer, Jennifer Liquori.

Bel-Ray’s complete line of powersports lubricants will be found in the Parts Europe warehouse beginning April 15, 2011.

Bel
Ray Company Inc
was founded in 1946 and is a privately held, woman
owned business serving the lubrication needs of powersports, industrial
and mining customers worldwide. Bel-Ray is recognized as the leader in
the specialty lubricants industry for setting high standards of quality
and performance with products formulated for the motorcycle,
automotive, aviation, energy, food, marine, military, mining, OEM,
Industrial steel, and textile industries.

“Flex Your Engine”
with Bel-Ray’s superior Powersports line that delivers top quality
Made-in-the-USA products to motorcycle and recreational vehicle
enthusiasts around the world. Bel-Ray products are available at
powersports dealers worldwide. Visit Bel-Ray.com for a complete dealer listing. Like us on Facebook.com/BelRay or follow us on Twitter/Bel_Ray
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