Bel-Ray Announces Partnership with Legends and Heroes Tour

FARMINGDALE, NJ – November 11, 2011 –
Bel-Ray Company, Inc.  –
the leading USA-based lubrication manufacturing company is
pleased to announce a partnership with the Legends and Heroes Tour for
the 2012 season.

As a legacy brand in the sport of motocross
Bel-Ray sponsored many of the sports icons throughout their racing
careers and continues that tradition today, sponsoring the iconic Chad
Reed. The Legends and Heroes tour celebrates the history
of the sport and brings it to the masses at each Supercross and
National motocross event. “As a lifelong fan of the sport of motocross,
it is great to see what the Legends and Heroes Tour has brought to each
event. They are sharing our history with the masses
and Bel-Ray is proud to be a part of it” said Bel-Ray Brand Manager
Scott Lukaitis. “I am excited to share Bel-Ray’s history of racing with
each Legends and Heroes guest all season long.”

“We are excited to
have Bel-Ray as sponsor of the Legends and Heroes 2012 tour. Bel-Ray
brings to the table a long celebrated history of motocross champions
from Brad Lackey to Chad Reed,” stated managing partners
Alex Moroz and Mike Owens. “Bel-Ray is a company with a grand history
in motor sports and we are honored to be associated with such an
outstanding corporation. Our mission is to bring to the masses those
remarkable companies and their champions that have made
our sport so great.  We look forward to 2012 and celebrating Bel-Ray’s
rich history on the tour."

Bel-Ray racers will be
celebrated along with a timeline of Bel-Ray sponsored athletes and
exclusive photos and artifacts at various stops of the tour during the
2012 season.

About Bel-Ray Company Inc

Bel-Ray Company Inc
was founded in 1946 and is a privately held, woman owned business
serving the lubrication needs of powersports, industrial and mining
customers worldwide.
Bel-Ray
is recognized as the leader in the specialty lubricants industry for
setting high standards of quality and performance with products
formulated for the motorcycle, automotive, aviation,
energy, food, marine, military, mining, OEM, Industrial steel, and
textile industries.



“Flex Your Engine” with Bel-Ray’s superior Powersports line that
delivers top quality Made-in-the-USA products to motorcycle and
recreational vehicle enthusiasts around the world. Bel-Ray products are
available at powersports dealers worldwide. Visit
Bel-Ray.com for a complete dealer listing. Like us on
Facebook.com/BelRay
or follow us on Twitter/Bel_Ray

About the Tour

The Legends & Heroes Motocross Tour is a professional historical
display and time-line of America’s greatest motorsport.  The tour
includes the machines and the champs of Motocross. The project was
conceived by a dedicated group of Motocross Enthusiasts who,
over the years, have discovered the value of the rich 40+ years of
Motocross legacy and its impact on the American motorsports history.
“The dedication and passion of the sport has brought the Legends &
Heroes Motocross Tour to the next level of sharing this
legacy, the history of the machines and men, as well as the women of
Motocross. The history of the Classic Iron and its' champions is a
dynamic model ever changing. We see this rich history as a great
learning lab for all ages” according to Alex Moroz the
tours general managing partner.