Press Release

Bel-Ray Announces Participation in Intermot 2012‏

FARMINGDALE, NJ – October 1, 2012 –Bel-Ray Company, Inc., the leading United States based lubrication manufacturing company, is pleased to announce their participation in Intermot, the International Motorcycle, Scooter and Bicycle Fair October 3-7, 2012 in Cologne, Germany.

Located in Hall 9 Stand C061, their interactive display showcases an extensive line of high-performance Powersports, V-Twin, and Marine lubricants. Bel-Ray experts will be on hand to explain how their specialty lubricants are designed to increase the performance of your machine while improving the life of each component. The company will also demonstrate their Lubricant Advisor; a one-of-a-kind online tool which allows powersports users and technicians to easily access lubricant information by make, model, and type of machine. This innovative feature eliminates the guesswork in choosing when to change vital fluids and which products will provide the best performance.

Distributors and dealers can also profit from exclusive show specials and savings, and play to win exciting prizes by beating the clock at Bel-Ray’s interactive video game. The stand will also host racer appearances and autograph signings throughout the show from many of their top racing stars; including Randy DePuniet, Nico Terol, Jonas Folger, Joel Roelants, and Tommy Searle.

To schedule an appointment with a Bel-Ray representative during the show please contact marketing@belray.com.

Bel Ray Company Inc was founded in 1946 and is a privately held, woman-owned business serving the lubrication needs of powersports, industrial and mining customers worldwide. Bel-Ray is recognized as the leader in the specialty lubricants industry for setting high standards of quality and performance with products formulated for the motorcycle, automotive, aviation, energy, food, marine, military, mining, OEM, Industrial steel, and textile industries. “Flex Your Engine” with Bel-Ray’s superior Powersports line that delivers top quality Made-in-the-USA products to motorcycle and recreational vehicle enthusiasts around the world. Bel-Ray products are available at powersports dealers worldwide. VisitBel-Ray.com for a complete dealer listing. Like us onFacebook.com/BelRay or follow us on Twitter/Bel_Ray

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