Press Release

Bel-Ray Announces Addition of Cassons to Worldwide Powersports Distribution‏

FARMINGDALE, NJ – March 12, 2011 –
Bel-Ray Company, Inc
– the leading USA-based lubrication manufacturing company is pleased to
announce the addition of Cassons, the premier Australia based
powersports distributor, to its
list of worldwide distribution partners.



Globally recognized as the leader in powersports lubricants, Bel-Ray has been the choice of championship racers, worldwide,
since the early 1970s. To this day, Bel-Ray continues to compete at the
highest level or racing, in all forms of powersports competition.
Racing champions like Chad Reed, Carlos Checa, and Christophe Pourcel
are among the athletes using Bel-Ray products today,
following champions of yesterday like Roger DeCoster, Brad Lackey and
Freddie Spencer. Through intense professional competition, Bel-Ray has
been able to create performance driven products for powersports users of
all type, from beginner to seasoned professional.
 JASO certified, Bel-Ray’s comprehensive line of products is of the
highest technical caliber within the Powersports industry.



Recognized as the
leading lubricant brand throughout the world and in Australia for more
than 30 years, Bel-Ray’s mining and industrial products are also used
throughout the mining and industrial market segments,
making Bel-Ray a household name throughout the world.



“Bel-Ray couldn’t be more excited to partner
with Cassons, a pre-eminent distributor
in Australia,” said Bel-Ray's Chief Operating Officer, Jennifer
Liquori. “The Casson family has a long standing reputation of integrity,
outstanding dealer support, and offer
s
a premium range of products not available under than one roof anywhere
else in the market.  Bel-Ray is in good hands with Cassons.  Bel-Ray’s
products are at the top of their game, with the highest level of
technical components and industry certifications,
unparalleled by any other brand.  Bel-Ray has long been a fixture in
Australia and along with Cassons, we remain committed to supplying the
best performing products, at a competitive price, and with outstanding
dealer support,” she added.



A family owned
business for 23 years, Cassons is Australia’s leading distributor of
motorcycle clothing, parts, and accessories. With a long standing
reputation for impeccable dealer service that is second to none, dealers
across the country can trust Cassons to deliver on their
in-stock commitment.



“Everyone at Cassons
is excited about our new relationship with Bel-Ray,” said Cassons'
Managing Director, Rob Casson. “We‘ve planned to enter the lubricants
sector of our industry for many, many years,  but as
always, are only interested in being  partnered  with the world’s best.
While several opportunities have come our way in the past, we always
declined until the right partner came along. We found that partner in
Bel-Ray. We truly believe Bel-Ray and Cassons
are the perfect fit, two leading companies in our chosen fields who
both believe in offering premium products at a true value for the money.
Casssons takes pride in delivering the absolute best customer service
to the Australia-wide dealer network with our
strong team of knowledgeable representatives, who are dedicated to
helping consumers with any questions they might have,” he added.


Bel-Ray produces
powersports lubricants for off road, street, marine and snow
applications , including a new for 2012 re-engineered product line
specifically designed to meet the demands of all V-Twin motorcycles.



All Bel-Ray powersports products are currently available from Cassons dealer network.



Bel Ray Company Inc
was
founded in 1946 and is a privately held, woman owned business serving
the lubrication needs of powersports, industrial and mining customers
worldwide.
Bel-Ray
is recognized as the leader in the specialty
lubricants industry for setting high standards of quality and
performance with products formulated for the motorcycle, automotive,
aviation, energy, food, marine, military, mining, OEM, Industrial steel,
and textile industries.



“Flex Your Engine” with Bel-Ray’s superior Powersports line that
delivers top quality Made-in-the-USA products to motorcycle and
recreational vehicle enthusiasts around the world. Bel-Ray products are
available at powersports dealers worldwide. Visit
Bel-Ray.com
for a complete dealer listing. Like us on
Facebook.com/BelRay
or follow us on
Twitter/Bel_Ray
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