Press Release

AXO and Stefy Bau partner up








Santa Clarita, CA - July 14th 2011 - AXO
America  and 211 MX School by Stefy Bau joined forces in a strong
program that will see the two entities work closely to promote a grass
root project to benefit the inspiring motocross athletes worldwide.


The
first step is to promote the AXO Brand and products throughout all the
activities that 211 MX School is involved with, from the coaching camps
held worldwide to the outreach programs. 211 MX Students will get the
chance to enter the AXO America Team program which will grant
promotional offers on all product featured by the premier Italian brand.

 
Stefy Bau, owner and instructor of 211 MX SCHOOL:
"I'm extremely excited about this collaboration and I can't wait to see
all the opportunities we will be able to create with this program.  AXO
is a very important brand in motocross and we are proud to be
associated with such company! We will do our best to increase their
brand awareness while creating opportunities for our athletes. I used to
wear AXO gear when I was racing in Italy as a teenager and I'm happy to
re-establish the relationship!"

  

  

Alessandra
Zago, president of AXO America: " Stefy brings a curriculum that leaves
little doubt to her ability to train and coach athletes. Her 211 MX
School program is promising and we are excited to be associated with it
and to be able to reach out to the beginners and expert riders that will
join the camps and various activities. We strongly believe in growing
our brand from grass root projects and this particular one seemed a
perfect fit for our brand in the US and worldwide". 

Stay tuned for more exciting news coming out of this powerful relationship in the upcoming months.

  

For the latest updates be sure to check www.axo.com or find us on facebook at http://www.facebook.com/axocafe






About 211 MX SCHOOL

211
MX School is owned and operated by Stefy Bau and Julie Keates. Stefy
Bau is a former 14 times (Italian, US and World) motocross champion and
after a career ending injury in 2005, she decided to share her knowledge
and help riders to become better athletes. 211 MX School focuses in
training women riders, men and kids by using their inspirational
technique. 211 MX School was featured in the TV show "RedBull Moto
Chix", the first motocross school to have a TV show and was also
highlighted on CNN. 211 MX School strives to engage everyone in the
sport of motocross world wide (211 Outreach). Schools are held in
Florida or globally upon request.

  

About AXO America, Inc.


Our Mission
To
develop, manufacture and distribute apparel, footwear and accessories
for motorsport and cycle riding, for every level of riding skills: from
beginner to champion. To help riders achieve and go beyond their limits
in sports, thus better defining who they are as persons and enrich their
lives and well being through the activity of those sports.


Our Vision
To
become a Worldwide leading brand in the motorsport and cycle riding
accessories market through empowering the AXO brand and through
acquisition of authoritative and complementary brands.

Our Values

Financial wisdom:
financials are the indicator of our current activity, the mirror of our
past activity and the premises to our future.



People: shareholders,
employees, business partners, stakeholders and athletes associated with
AXO are one team, leading our company. They all benefit from the
enthusiasm of working for AXO and simultaneously they are the ones
bringing enthusiasm into the company.

 


Sport: sport is not just
our business: it is part of our lives helping us actively understand
our business and increasing our well being.




Innovation: innovation is to be developed in every aspect of our business: products, services and all of our activities.






AXO America, Inc.

26465 Summit Cir

Santa Clarita, CA 91350

United States

+1 661 257 0916





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