Press Release

AMA Announces New Member Discount on RoadLoK Motorcycle Locking Systems


PICKERINGTON, Ohio -- American Motorcyclist Association (AMA) members can now protect their motorcycles for less with an AMA member exclusive discount on RoadLoK motorcycle locking systems -- the world's first permanently mounted locking systems for motorcycles.


This new benefit allows members to buy RoadLoK products at a 15 percent discount. In addition, RoadLoK will contribute a percentage of AMA member sales back to the AMA, providing the Association with additional funds to help protect your right to ride. The discount covers all RoadLoK products and is available immediately. AMA members receive the discount when they purchase direct from the RoadLoK website at www.RoadLoK.com and use the discount code available in the Members area of www.AmericanMotorcyclist.com.


"According to a recent survey, more than 60 percent of the AMA's roughly 300,000 members own two or more motorcycles, and about 30 percent ride 5,000 or more miles a year," said AMA Director of Business Development Jim Moore. "RoadLoK's line of locking systems are a great way to protect those motorcycles while they're away from home. This discount allows AMA members to take advantage of this unique product for less and enjoy greater peace of mind from the additional parking lot security that RoadLoK provides."


Disc brake locks work by securing a motorcycle's front wheel so it's more difficult for a thief to roll the bike away. However, these otherwise effective theft-deterrents are easy to lose, sometimes tricky to deploy and disastrous if you forget to take them off before riding away. By integrating the locking function into a permanently mounted bracket or the brake caliper body itself, and using a removable pin to secure the brake disc, RoadLoK systems address these problems without the possibility of accidental actuation. The bike is immobilized, so it simply stalls if the rider forgets to unlock the RoadLoK before attempting to ride away.


RoadLoK systems aren't just about protection, however. With RoadLoK-integrated calipers ranging from fully chromed versions for Harley-Davidsons built by HHI and add-on systems built by Jaybrake, to integrated sportbike calipers by Beringer, the company offers a wide range of models that combine braking performance with security.


The RoadLoK locking system discount is just the latest in a long list of AMA member benefits and savings. For more on the benefits of AMA membership, see www.AmericanMotorcyclist.com and click on Member Services.


Not an AMA member? It's easy to join and redeem this valuable offer, as well as take advantage of numerous other savings. Simply select Join/Renew in the Membership menu of the AMA website and follow the simple steps. As an AMA member, not only will you get a great package of benefits, you'll be supporting America's leading advocacy organization for the motorcycling lifestyle.


About the American Motorcyclist Association

Since 1924, the AMA has promoted and protected the motorcycling lifestyle. AMA members come from all walks of life and they navigate many different roads on their journey to the same destination: freedom on two wheels. As the world's largest motorcycle organization with nearly 300,000 members, the AMA advocates for motorcyclists' interests in the halls of local, state and federal government, the committees of international governing organizations and the court of public opinion. Through member clubs, promoters and partners, the AMA sanctions more motorsports competition events than any other organization in the world. Through its Motorcycle Hall of Fame Museum, the AMA preserves the heritage of motorcycling for future generations. For more information, visit www.AmericanMotorcyclist.com.


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