ALLI SPORTS YOUTUBE CHANNEL NOW OFFERING DAILY ORIGINAL ACTION SPORTS CONTENT

February 7, 2012 — Burr Ridge, Ill. – Alli
Sports, a division of the NBC Sports Group, and YouTube have teamed up
to provide daily original action sports content. Devoted to providing a
behind-the-curtain look into the athletes, sports and events that shape
the action sports industry, Alli Sports’ YouTube channel will give
viewers more amazing content to compliment the offerings on Allisports.com and NBC broadcasts. 
 
Alli
Sports has made its name in the events and media world as the
organization behind the Summer and Winter Dew Tour, Gatorade Free Flow
Tour, Lucas Oil Pro Motocross Championship, and the recently announced
partnership with Red Bull to create the Red Bull Signature Series.  In
addition, Alli produces more than 130 original hours of TV across NBC
and NBC Sports Network; this past year they also began successfully
producing short form digital content including The Alli Show, Step by Step, and several other original content franchises which will continue to be available on the Alli Sports YouTube channel andAllisports.com.

Headlining the new YouTube content offering are three new weekly marquee shows: Inside Alli Sports,
a weekly news show hosted by Pat Parnell and Angela Sun, providing
insightful perspective into the biggest stories in action sports; AWSM on Alli, hosted by legendary snowboarder Todd Richards, giving you his fun and humorous take on the industry; and The Frendly Times, a behind-the-scenes look into the lifestyles of the unique snowboard athletes who comprise the Frends crew. 

“I’m
super excited to be part of the Alli Sports YouTube channel. AWSM has
been a project of mine for a while and to have this platform on YouTube
to showcase it is amazing,” said Richards. “What we’re providing on the
Alli Sports channel is unique and fun, and with something new every day,
viewers will get great access to action sports beyond the
competitions.”

With
a weekly schedule that includes content from the leading athletes,
industry movers and shakers, and premier events in action sports, the
Alli Sports YouTube channel is an all-encompassing one-stop site to get
your fill on all that is action sports. Viewers can subscribe to
the AlliSports channel herehttp://www.youtube.com/AlliSports.
 
In addition to Inside Alli Sports, The Frendly Times, and AWSM on Alli, the channel will continue to offer additional content franchises such as A Day With, TheBest of Alli, The Alli Show, Step by Step, My Five and more. Below is a taste of what the channel will offer:

-       Inside Alli Sports

-       Frendly Times

-       AWSM on Alli

-       Catching Up

-       Best of Alli

-       The Alli Show

-       Step by Step 

-       My Five