AFN to Showcase Lucas Oil AMA Pro Motocross Championship Broadcasts for the Troops All Over the World

MORGANTOWN, W.V. (March 27, 2009) – With a premier television package on both the national and global level, MX Sports continued its dedicated effort to broaden the exposure of the Lucas Oil AMA Pro Motocross Championship by reaching an agreement to bring American Motocross to our nation’s deployed military. In conjunction with Kneip Media Agentur (KMA), every round of the 2009 season will be broadcast to the thousands of troops all over the world via the American Forces Network (AFN).

 

Beginning with the opening round of the season from Glen Helen Raceway in San Bernardino, Calif. on May 23, the armed forces outside the continental U.S. will have the chance to watch the world’s best motocross racers compete for the championship over 12 rounds throughout the summer, on a tape-delayed basis.

 

“It is an honor to be able to provide our troops the best coverage the sport has ever seen and the chance to keep up with the series,” said MX Sports Vice President Davey Coombs. “They put their lives on the line on a daily basis in order to protect the millions of us in the United States and to provide broadcasts over the American Forces Network is a small way of saying thanks.”

 

The AFN reaches 175 countries from Afghanistan to Zimbabwe, resulting in groundbreaking exposure throughout the world for virtually all members of the Armed Forces.

About MX Sports

MX Sports, LLC, owns, manages and produces the two most prestigious and world-leading motocross
championships – the Lucas Oil AMA Pro Motocross Championship and the Air Nautiques AMA Amateur
National Motocross Championship.


MX Sports is a second generation family owned business that has been in operation for well over 26 years and is an industry leader in the segment of off road/action sports race promotion in the United States.


Through its various racing properties, partnerships and affiliates, MX Sports fields more than 60,000 action sports athletes each year and attracts millions of active fans, spectators and enthusiasts. For more information on MX Sports, please visit www.mxsports.com.


Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. More information can be found at www.allisports.com.


Lucas Oil Products

Lucas Oil is a worldwide leader in the production of oils, greases, and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, greases, and problem-solving additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry.


Forrest Lucas and his wife, Charlotte, founded Lucas Oil Products in 1989 after he spent 20 years as a truck driver and owner of a nationwide long-haul trucking fleet. They experienced firsthand the need for better lubricants and fuel treatments to maintain their equipment.


Lucas Oil is involved in an array of motorsports sponsorships, including the “Official Motor Oil of the AMA Pro Motocross Championship.” For more information on Lucas Oil, please visit www.LucasOil.com.