MORGANTOWN, W.Va.
(May 7, 2012) – MX Sports Pro Racing and Alli Sports, a division of the
NBC Sports, announced today that Kawasaki will become an Official
Motorcycle Manufacturer of the 2012 Lucas Oil Pro Motocross
Championship, sanctioned by AMA Pro Racing. Additionally, Kawasaki will
also play an integral role at the track, on television, and on the web.
Located
in Irvine, Calif., Kawasaki Motors Corp., U.S.A., is one of the most
successful names in Lucas Oil Motocross history, garnering a combined 24
titles in the 250 and 450 classes in 40 years of competition. Last
season, the brand was the bike for both Lucas Oil Pro Motocross
Champions, in Ryan Villopoto (450 Class) and Dean Wilson (250 Class).
in Irvine, Calif., Kawasaki Motors Corp., U.S.A., is one of the most
successful names in Lucas Oil Motocross history, garnering a combined 24
titles in the 250 and 450 classes in 40 years of competition. Last
season, the brand was the bike for both Lucas Oil Pro Motocross
Champions, in Ryan Villopoto (450 Class) and Dean Wilson (250 Class).
“We
are exceptionally proud of our racing heritage and the 24 championships
we have shared with a very talented group of athletes,” said Chris
Brull, Kawasaki’s Director of Marketing. “Kawasaki’s involvement with
the Nationals provides a way to both support the growth of the sport and
reinforce our commitment to racing enthusiasts.”
are exceptionally proud of our racing heritage and the 24 championships
we have shared with a very talented group of athletes,” said Chris
Brull, Kawasaki’s Director of Marketing. “Kawasaki’s involvement with
the Nationals provides a way to both support the growth of the sport and
reinforce our commitment to racing enthusiasts.”
“The
Kawasaki partnership is a deeply-integrated program that will bring
many new benefits to the Lucas Oil Pro Motocross Championship,” said
Mark Carter, General Manager of Motocross, Alli Sports. “We are looking
forward to elevating this property as we work alongside Kawasaki to
bring new experiences to the fans.”
Kawasaki partnership is a deeply-integrated program that will bring
many new benefits to the Lucas Oil Pro Motocross Championship,” said
Mark Carter, General Manager of Motocross, Alli Sports. “We are looking
forward to elevating this property as we work alongside Kawasaki to
bring new experiences to the fans.”
As
part of being an official partner of Lucas Oil Motocross, Kawasaki will
have a presence through multiple avenues of the series. At the races,
the Kawasaki Teryx4TM will be the Official On-Track Side x
Side of the Nationals. The Teryx4 is a four-seat UTV capable of tackling
almost any terrain, making it a perfect fit for navigating the most
iconic tracks in the country.
On
each of the NBC Sports and FUEL TV broadcasts of the Lucas Oil Pro
Motocross Championship, Kawasaki will serve as the presenting partner of
the Racer X Track Maps, giving viewers a unique perspective of each of
the 12 national tracks.
On the Web, the return of the AlliSports.com
Live Stream, featuring the opening motos at all 12 rounds of the
season, will come to viewers thanks to Kawasaki’s support. The company
will be the presenting partner of this hugely-popular feature, providing
exclusive online content at no cost to motocross fans around the globe.
each of the NBC Sports and FUEL TV broadcasts of the Lucas Oil Pro
Motocross Championship, Kawasaki will serve as the presenting partner of
the Racer X Track Maps, giving viewers a unique perspective of each of
the 12 national tracks.
On the Web, the return of the AlliSports.com
Live Stream, featuring the opening motos at all 12 rounds of the
season, will come to viewers thanks to Kawasaki’s support. The company
will be the presenting partner of this hugely-popular feature, providing
exclusive online content at no cost to motocross fans around the globe.
The
2012 Lucas Oil Pro Motocross Championship will commence in just a
couple weeks, kicking off on May 19 from Sacramento, Calif., and the
legendary Hangtown Motocross Classic.
2012 Lucas Oil Pro Motocross Championship will commence in just a
couple weeks, kicking off on May 19 from Sacramento, Calif., and the
legendary Hangtown Motocross Classic.
Tickets for all 12 rounds of the 2012 Lucas Oil Pro Motocross Championship can be found at www.allisports.com.
For additional information please visit AlliSports.com/motocross also, “like” the American Motocross Facebook page, “follow” @AmericanMX on Twitter and Instagram for exclusive content and information on the latest Lucas Oil Motocross news and developments.
For media information about the Lucas Oil Pro Motocross Championship, please contact MX Sports Pro Racing via email at media@mxsportsproracing.com.
MX Sports Pro Racing
MX
Sports Pro Racing manages and produces the world's most prestigious
motocross series - the Lucas Oil Pro Motocross Championship, sanctioned
by AMA Pro Racing. The industry leader in off road powersport event
production and management, its mission is to showcase the sport of
professional motocross competition at events throughout the United
States. Through its various racing properties, partnerships and
affiliates, MX Sports Pro Racing organizes events for thousands of
action sports athletes each year and attracts millions of motorsports
spectators. Visit www.mxsportsproracing.com.
MX
Sports Pro Racing manages and produces the world's most prestigious
motocross series - the Lucas Oil Pro Motocross Championship, sanctioned
by AMA Pro Racing. The industry leader in off road powersport event
production and management, its mission is to showcase the sport of
professional motocross competition at events throughout the United
States. Through its various racing properties, partnerships and
affiliates, MX Sports Pro Racing organizes events for thousands of
action sports athletes each year and attracts millions of motorsports
spectators. Visit www.mxsportsproracing.com.
Alli Sports
Alli Sports is an action sports lifestyle brand whose mission is to
connect fans with athletes and brands through best in class events,
media, and authentic branded products. Alli Sports includes: the Dew
Tour, Winter Dew Tour, Lucas Oil Pro Motocross Championship and the
Gatorade Free Flow Tour; Alli Media which creates, produces, and
distributes original content; Alli Ride Shop an online retailer carrying
top skate and BMX consumer products; and Alli MotoShop an online
retailer carrying top moto consumer products. Alli Sports is owned by
NBC Sports. More information can be found at www.allisports.com.
Alli Sports is an action sports lifestyle brand whose mission is to
connect fans with athletes and brands through best in class events,
media, and authentic branded products. Alli Sports includes: the Dew
Tour, Winter Dew Tour, Lucas Oil Pro Motocross Championship and the
Gatorade Free Flow Tour; Alli Media which creates, produces, and
distributes original content; Alli Ride Shop an online retailer carrying
top skate and BMX consumer products; and Alli MotoShop an online
retailer carrying top moto consumer products. Alli Sports is owned by
NBC Sports. More information can be found at www.allisports.com.
Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, lubricants
and additives. Based in Corona, Calif., Lucas Oil Products is one of the
fastest-growing additive lines in the consumer automotive industry,
featuring a premium line of oils, lubricants and problem-solving
performance additives. Through innovative product research and
development, along with aggressive marketing programs, Lucas Oil
Products has established itself as the top-selling additive line in the
American truck-stop industry. Lucas Oil is involved in an array of
motorsports sponsorships, including the "Official Motor Oil of the Pro
Motocross Championship." Visit www.LucasOil.com.
Lucas Oil is a worldwide leader in the production of oils, lubricants
and additives. Based in Corona, Calif., Lucas Oil Products is one of the
fastest-growing additive lines in the consumer automotive industry,
featuring a premium line of oils, lubricants and problem-solving
performance additives. Through innovative product research and
development, along with aggressive marketing programs, Lucas Oil
Products has established itself as the top-selling additive line in the
American truck-stop industry. Lucas Oil is involved in an array of
motorsports sponsorships, including the "Official Motor Oil of the Pro
Motocross Championship." Visit www.LucasOil.com.
Kawasaki Motors Corp., U.S.A.
Kawasaki
Motors Corp., U.S.A. (KMC) markets and distributes Kawasaki
motorcycles, ATVs, Side x Sides, and personal watercraft through a
network of more than 1,350 independent retailers, with an additional
8,000 retailers specializing in Kawasaki power products and general
purpose engines. KMC and its affiliates employ nearly 3,100 people in
the United States, with 300 of them located at KMC's Irvine, California
headquarters.
Kawasaki’s tagline, “Let the good times roll.TM”,
is recognized worldwide. For five decades, the Kawasaki brand has
become synonymous with powerful, stylish and category-leading vehicles.
Information about Kawasaki’s complete line of powersports products and
Kawasaki affiliates can be found on the Internet at www.kawasaki.com.
NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January of
2011, the broad reach and storied history of NBC Sports united with
Comcast's 24/7 ability to super-serve fans to create the NBC Sports
Group. The new sports media company consists of an array of broadcast
television, cable television and digital sports assets, including NBC
Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional
sports networks) and their respective websites. Together, the new
combined assets of the NBC Sports Group possess an unparalleled
collection of television rights agreements, partnering with some of the
most prestigious sports properties in the world: the Olympics, NFL, NHL,
PGA TOUR, PGA of America, USGA, IndyCar, Lucas Oil Pro Motocross
Championship, Wimbledon, French Open, Tour de France and Kentucky Derby.
When the Comcast-NBCUniversal transaction was completed in January of
2011, the broad reach and storied history of NBC Sports united with
Comcast's 24/7 ability to super-serve fans to create the NBC Sports
Group. The new sports media company consists of an array of broadcast
television, cable television and digital sports assets, including NBC
Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional
sports networks) and their respective websites. Together, the new
combined assets of the NBC Sports Group possess an unparalleled
collection of television rights agreements, partnering with some of the
most prestigious sports properties in the world: the Olympics, NFL, NHL,
PGA TOUR, PGA of America, USGA, IndyCar, Lucas Oil Pro Motocross
Championship, Wimbledon, French Open, Tour de France and Kentucky Derby.
5/7/2012 12:31pm
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