2011 Dealer Expo Takes Over Indiana Convention Center

2011 DEALER EXPO^® TAKES OVER NEWLY EXPANDED INDIANA CONVENTION CENTER FRIDAY FEBRUARY 18 to SUNDAY, FEBRUARY 20

Event Offers New Features, Media Preview and Expanded Education Programs for More Valuable Guest Experience

INDIANAPOLIS (February 17, 2011) – The 2011 Dealernews International
Powersports Dealer Expo, the world’s largest business only powersports
trade show in the world, will take over the newly expanded Indiana
Convention Center with everything powersports related from Friday,
February 18 through Sunday, February 20. From parts and accessories to
apparel and tools, more than 700 exhibitors will showcase the latest
the powersports industry has to offer in a completely new format -- all
in one contiguous space. This three-day Expo, celebrating its 44th
year, will showcase new features including a live pre-owned vehicle
auction, product demonstrations, fashion shows, the return of the
Friday night industry party and more educational seminars for attendees
than ever before.

The
newly expanded convention center now offers more than 400,000 square
feet presented in one contiguous space greatly improving show
navigation and efficiency for both attendees and exhibitors. Eleven
product and lifestyle marketplaces will anchor the show, corralling
exhibits for off-road, apparel and gear, helmets, racing and
performance, tire and wheel, parts and maintenance, tools and
equipment, scooters, business services, and more. Attendees will enjoy
Fashion Forward Fashion Shows on stage several times daily in the
Gear/Apparel Marketplace; new product sales and installation seminars
live in The Shop education area within the Parts and Maintenance
Marketplace; extreme racing videos in the MotoFlix Cantina; and a
variety of educational seminars and roundtable discussions for dealer
managers, sales personnel, marketers and merchandisers in the new Dealernews Learning Experience.

“The
newly expanded Indiana Convention Center gives us the opportunity to
fully develop our marketplace concepts, and allows attendees to easily
find and interact with exhibitors, and browse product categories to
maximize time spent at the show,” said Advanstar Communications
Powersports Group Brand Director Kerry Graeber. “This year’s Dealer
Expo is packed with exciting new products, networking opportunities and
educational seminars designed to provide more value and profit
opportunities for exhibitors and attendees. A media preview will take
place on Friday, February 18, which will feature a series of new
product announcements from some of the industry’s top brands on the
show floor before the Expo opens to attendees.”

For
the first time ever, National Powersport Auctions (NPA) will host a
live pre-owned vehicle auction at Dealer Expo on Saturday, February 19
at 3:30 p.m. The live auction will give attendees the opportunity to
bid on hundreds of units sourced from a variety of NPA’s business
partners and learn more about the profit potential in remarketing and
reselling these mint-condition vehicles. NPA will also conduct an
educational seminar on the pre-owned market and a clinic on how to
effectively participate in an auction at Dealer Expo.

Best-selling
author and nationally renowned business speaker Larry Winget will
address Dealer Expo attendees on Saturday, February 19, at 8 a.m.,
sharing his well-known no nonsense keys to success. Known as “The
Pitbull of Personal Development” and “The World’s Only Irrational
Speaker,” Winget will attack traditional business wisdom, offering
simple truths in a thought provoking and entertaining style.

Dealer
Expo is the largest powersports business event in the world, bringing
together dealers, distributors, aftermarket parts and accessory
companies and original equipment manufacturers in one place at one time
each year for an unprecedented $145 million shopping experience. Dealer
Expo is open to qualified members of the powersports retail trade. The
2011 Dealer Expo will take place at the Indiana Convention Center, 1000
South Capitol Ave, in Indianapolis, IN, from Friday, February 18
through Sunday, February 20, 2011. Show hours are from 10 a.m. to 5
p.m. For more information please visit www.dealerexpo.com.