Jeff Ward Racing Signs DNA BRANDS Inc. As Major Marketing Partner for 2012

Murrieta, CA (Thursday, December 29, 2011) Jeff Ward Racing (JWR) is pleased to announce DNA
BRANDS Inc., along with their award winning DNA Energy Drink, DNA Shred Stix,
and DNA Beef Jerky as a major marketing partner for the 2012 AMA Supercross and
Motocross season. This alliance will focus on the company’s national marketing
strategy around its DNA products and feature JWR’s rider line-up of Josh Grant
and Kyle Chisholm along with co-owners Jeff Ward and Kevin Conway.

“DNA Energy Drink is a
perfect fit for us,” said Jeff Ward, co-owner of Jeff Ward Racing. “Our
brands complement each other well as we both share a passion and desire to win races
and championships. We look forward to getting the season started and continue
upon the winning foundation that Mike Kranyak has built for our team.”

"We are excited about
our marketing partnership with Jeff Ward Racing,” said Geoff Armstrong, vice
president of marketing at DNA. “Jeff Ward is synonymous with success and
championships and we couldn’t be happier to make the transition up to the
Supercross series with him and his team. We look forward to an exciting year
with Jeff, Josh Grant, Kyle Chisholm and Kevin Conway.”

Be sure to stop by the pits
and select convenience stores to meet the new DNA Energy Drink Jeff Ward Racing
team and to try one of four flavors; Citrus, Lemon Lime, Sugar Free Citrus,
Sugar Free Cranrazberry along with DNA Shred Stix and DNA Beef Jerky.

About DNA BRANDS:

DNA BRANDS Inc. (DNAX), make
DNA Energy Drink(R), the award-winning, best-tasting energy drink at the 2010
World Beverage Competition, and DNA Beef Jerky(TM) and DNA Shred Stix(TM). DNA
Energy Drink(R) is a proprietary blend of quality ingredients in four flavors
Citrus, Lemon Lime, Sugar Free Citrus and Sugar Free Cranrazberry. DNA is a
proud sponsor of many action sport teams consisting of top athletes from
Motorcross, Surf, Wakeboard and Skateboard has received tremendous TV and media
coverage. Independent retailers throughout the United States sell the DNA Brand
products as well as the national retailers Walgreens, CVS, Race Trac and Circle
K.

True to its sports roots,
DNA BRANDS, INC., has earned national recognition through its primary
sponsorship of the DNA Energy Drink/Jeff Ward Racing team where it competes on
a world-class level in Supercross and Motocross, as well as Kevin Conway, 2010
NASCAR Rookie-of-the-Year, reaching millions of fans. DNA Energy Drink(R) can
also be found in other action sports such as Surfing, BMX, Wakeboarding and
Skateboarding and its athletes are recognized stars in their own right.

For more information about
DNA Energy Drink, its athletes and sponsorships, please visit www.facebook.com/DNAbrands, www.dnaenergydrink.com; www.dnabrandsusa.com.

About Jeff Ward Racing:

Jeff Ward, seven-time AMA
champion and two-time X Games Gold Medalist, along with Kevin Conway, 2010
NASCAR Sprint Cup Series Rookie-of-the-Year, and Lucas Mirtl, founder of LM
Action Sports Management have joined two-time AMA Supercross Champion team
owner Mike Kranyak to form Jeff Ward Racing. With support from Kawasaki and DNA
Energy Drink, them team is poised to contend for the 2012 AMA Supercross and Motocross
Championships. The rider line-up for Jeff Ward Racing in 2012 consists of Josh
Grant and Kyle Chisholm.